the private label hair care advantage

October 16, 2017By wpbiogenprivate label

Note: This content was originally posted a while back – but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer … Read More

the 7 most important pieces in every salon business

June 21, 2017By wpbiogensalon branding

The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More

salon management tips: preventing the summer blues

April 6, 2017By wpbiogensalon branding

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool.   As a salon owner, you’ve … Read More

conversations for stylists about diversion

March 20, 2017By wpbiogensalon branding

If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy from your salon. Below are some talking points that we suggest giving to your stylists to refer to. Make … Read More

tips for salon financial management

January 19, 2017By wpbiogensalon branding

When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More

how to get found online

December 4, 2016By wpbiogenmarketing & design, salon branding

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More