the 7 most important pieces in every salon business

December 21, 2015By genesissalon branding

The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More

how to get found online

December 4, 2015By genesismarketing & design, salon branding

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More

the private label hair care advantage

September 29, 2015By genesisprivate label

How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer and write great reviews? Have you ever met someone that has written a book? What is your immediate response? My response usually is “I’m impressed! You must be an expert.” Basically, … Read More

salon management tips: preventing the summer blues

April 6, 2015By genesissalon branding

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool.   As a salon owner, you’ve … Read More

conversations for stylists about diversion

March 20, 2015By genesissalon branding

If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy from your salon. Below are some talking points that we suggest giving to your stylists to refer to. Make … Read More