introducing illusionist spray

January 1, 2015By genesisgenesis news

Launching on February 1st, 2015!   Conjure up some texture. This weightless spray creates “notice-me” bold texture and volume with long-lasting hold. Use on wet or dry hair to enhance curl or wave. Great for creating volume in all hair types; especially fine and thin textures. Sets curl when using a hot tool. Color safe. … Read More

private label feature: Dante Lucci Salon

December 19, 2014By genesissalon features

Dante Lucci Salon is located in Cleveland, Ohio Dante Lucci Salon’s private label line is called de’la and they got very creative to launch their brand!They incorporated their salon colors and made an awesome display to compliment their product!

new private label product launch: Salon West

December 5, 2014By genesissalon features

This week we launched Salon West’s new private label hair care line called Aimer Cheveux, which is French for “love hair.” Stacia Wentz, the owner of Salon East and Salon West located in York, PA, came up with the label design for her line and she has a great story behind the design she chose. … Read More

engaging your staff

November 12, 2014By genesissalon branding

How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Private Label success rule number 5 will tell you how. As you probably already know, getting you staff to sell products can be like … Read More

marketing your brand

October 21, 2014By genesismarketing & design

It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One of the reasons that private … Read More

choose the right company

September 30, 2014By genesisprivate label

During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Rule #3 Get in bed with the right company – It’s a marriage, after all, the … Read More