the private label hair care advantage

September 29, 2015By genesisprivate label

How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer and write great reviews? Have you ever met someone that has written a book? What is your immediate response? My response usually is “I’m impressed! You must be an expert.” Basically, … Read More

choose the right company

September 30, 2014By genesisprivate label

During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Rule #3 Get in bed with the right company – It’s a marriage, after all, the … Read More

choose the model that is best for you

August 15, 2014By genesisprivate label

Here is the second rule you should follow when planning the start of your own private label. Rule number two will help you choose what method is right for you and your brand. Remember, you have options! Once you decide how much time and money you are willing to invest, you can choose what type … Read More

make sure you are a good candidate

July 30, 2014By genesisprivate label

Today we are giving you the number one rule that will aid you in starting your own Private Label! If you’re a salon owner and have been considering starting your own label but just haven’t taken those steps yet, keep an eye out for our six rules to success. This first rule focuses on making … Read More

private label products and your brand strategy

May 27, 2014By genesisprivate label

From fashion to cosmetics to professional quality hair care products, it’s no secret why retailers like private label products: Better profit margins. Ever since the 1990s when MIT economists started writing papers on margins of greater than 30%, retailers of every stripe have included their own “store brands” in their offerings—and with good reason. The … Read More