the 7 most important pieces in every salon business

June 21, 2017By wpbiogensalon branding

The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More

salon management tips: preventing the summer blues

April 6, 2017By wpbiogensalon branding

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool.   As a salon owner, you’ve … Read More

conversations for stylists about diversion

March 20, 2017By wpbiogensalon branding

If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy from your salon. Below are some talking points that we suggest giving to your stylists to refer to. Make … Read More

tips for salon financial management

January 19, 2017By wpbiogensalon branding

When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More

how to get found online

December 4, 2016By wpbiogenmarketing & design, salon branding

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More

your salon mission statement: ask why (genesis)

February 8, 2016By wpbiogensalon branding

When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.” Author, Simon Sinek, explains in his book, Start with the Why, that rather than focusing on what you’re selling or how you’re … Read More

engaging your staff

November 12, 2015By wpbiogensalon branding

How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Private Label success rule number 5 will tell you how. As you probably already know, getting you staff to sell products can be like … Read More

start educating clients and increase salon retail sales

January 14, 2015By wpbiogensalon branding

You are an expert in your field and it’s time to flaunt it. Research from the Professional Beauty Association shows that most salon clients overwhelmingly agree that they want their hair dresser to help them solve beauty issues and teach them how to care for their hair. Clients want your insight and expert opinions. Engaging … Read More

starting a salon with class and culture

January 12, 2015By wpbiogensalon branding

Culture. It’s a word we all know, but how is it relevant to your business? Whether you are just starting a salon or have been in the business for decades your success relies on your ability to build an organization with great culture. Then, once you attain it, you must protect it wholeheartedly. Management consultant, … Read More