If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy from your salon. Below are some talking points that we suggest giving to your stylists to refer to. Make them your own and apply them to your salon. With these suggestions your stylists can better explain to their clients why it is important to buy from your salon and support your small business.
“Why buy your hair care products from us”:
• We price match any price you find …anywhere
• We offer a money back guarantee on all of our products, which Amazon does not do.
(If you return two products per month, that’s 24 products per year, at a cost of $10 is only $240. Small price to pay to build trust with your clients)
• We guarantee the authenticity of the product
• We will give you a personal consultation and make recommendations based on your specific needs
• Your personalized recommendations are made by licensed hairdressers
• We search the market for the premier products within the professional haircare world …so you don’t have to!
• We test the products for performance …so you don’t have to!
• We use retail to reinvest in our education (to be better)
• We donate $1 of every bottle to ____ charity
• We use them!