is private label a magic bullet? don’t pull the trigger yet!

May 29, 2014By wpbiogen

You know private label is key more profit and greater branding success. You have a vision for your own brand and you’re making your plans. But, what could go wrong? Maybe nothing—if you think it through first. Think through which kind of candidate you are for private label branding. Start with your salon’s culture. Are … Read More

private label products and your brand strategy

May 27, 2014By wpbiogen

From fashion to cosmetics to professional quality hair care products, it’s no secret why retailers like private label products: Better profit margins. Ever since the 1990s when MIT economists started writing papers on margins of greater than 30%, retailers of every stripe have included their own “store brands” in their offerings—and with good reason. The … Read More