salon management tips: preventing the summer blues

April 6, 2017By wpbiogen

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool. As a salon owner, you’ve probably … Read More

conversations for stylists about diversion

March 20, 2017By wpbiogen

If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy your products. Below are some talking points that we suggest giving to your stylists to refer to. Make them … Read More

tips for salon financial management

January 19, 2017By wpbiogen

When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More

how to get found online

December 4, 2016By wpbiogen

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More

salon management tips: 5 steps to better team meetings

June 26, 2016By wpbiogen

When it comes to running a business, there is one thing that should not be taken for granted. That is: the power of communication. Whether you are communicating hair care techniques to your clients or giving your staff salon management tips, this is one area that deserves your attention. One way to keep open lines … Read More

4 ways to determine your private label retail pricing

February 27, 2016By wpbiogen

One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon owners decide how to go about pricing their private label line. It has to be the right choice … Read More

your salon mission statement: ask why (genesis)

February 8, 2016By wpbiogen

When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.” Author, Simon Sinek, explains in his book, Start with the Why, that rather than focusing on what you’re selling or how you’re … Read More

your private label launch (or failure to launch)

January 6, 2016By wpbiogen

Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground.   Your brand needs to shoot off like a rocket or it may never get off the ground. First, plan a well thought out launch … Read More

engaging your staff

November 12, 2015By wpbiogen

How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Private Label success rule number 5 will tell you how. As you probably already know, getting you staff to sell products can be like … Read More

marketing your brand

October 21, 2015By wpbiogen

It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One of the reasons that private … Read More