by wpbiogen | Jul 19, 2019 | salon branding
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less...
by wpbiogen | Jun 11, 2019 | salon branding
We need to whisper this because it’s a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning, the brand that is on the bottle is not actually the company...
by wpbiogen | Jun 3, 2019 | salon branding
It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicate a message to their clients about the type of salon they are. In other...
by wpbiogen | May 16, 2019 | private label
Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So, every time you get ready to go somewhere, as part of your daily ritual,...
by wpbiogen | Jul 12, 2018 | private label
The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand...
