choose the right company

September 30, 2015By wpbiogen

Rule #3 During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Get in bed with the right company – It’s a marriage, after all, the … Read More

choose the model that is best for you

August 15, 2015By wpbiogen

Here is the second rule you should follow when planning the start of your own private label. Rule number two will help you choose what method is right for you and your brand. Remember, you have options! Once you decide how much time and money you are willing to invest, you can choose what type … Read More

make sure you are a good candidate

July 30, 2015By wpbiogen

Today we are giving you the number one rule that will aid you in starting your own Private Label! If you’re a salon owner and have been considering starting your own label but just haven’t taken those steps yet, keep an eye out for our six rules to success. This first rule focuses on making … Read More

start educating clients and increase salon retail sales

January 14, 2015By wpbiogen

You are an expert in your field and it’s time to flaunt it. Research from the Professional Beauty Association shows that most salon clients overwhelmingly agree that they want their hair dresser to help them solve beauty issues and teach them how to care for their hair. Clients want your insight and expert opinions. Engaging … Read More

starting a salon with class and culture

January 12, 2015By wpbiogen

Culture. It’s a word we all know, but how is it relevant to your business? Whether you are just starting a salon or have been in the business for decades your success relies on your ability to build an organization with great culture. Then, once you attain it, you must protect it wholeheartedly. Management consultant, … Read More

introducing illusionist spray

January 1, 2015By wpbiogen

Launching on February 1st, 2015!   Conjure up some texture. This weightless spray creates “notice-me” bold texture and volume with long-lasting hold. Use on wet or dry hair to enhance curl or wave. Great for creating volume in all hair types; especially fine and thin textures. Sets curl when using a hot tool. Color safe. … Read More

private label feature: Dante Lucci Salon

December 19, 2014By wpbiogen

Dante Lucci Salon is located in Cleveland, Ohio Dante Lucci Salon’s private label line is called de’la and they got very creative to launch their brand!They incorporated their salon colors and made an awesome display to compliment their product!

new private label product launch: Salon West

December 5, 2014By wpbiogen

This week we launched Salon West’s new private label hair care line called Aimer Cheveux, which is French for “love hair.” Stacia Wentz, the owner of Salon East and Salon West located in York, PA, came up with the label design for her line and she has a great story behind the design she chose. … Read More

is private label a magic bullet? don’t pull the trigger yet!

May 29, 2014By wpbiogen

You know private label is key more profit and greater branding success. You have a vision for your own brand and you’re making your plans. But, what could go wrong? Maybe nothing—if you think it through first. Think through which kind of candidate you are for private label branding. Start with your salon’s culture. Are … Read More

private label products and your brand strategy

May 27, 2014By wpbiogen

From fashion to cosmetics to professional quality hair care products, it’s no secret why retailers like private label products: Better profit margins. Ever since the 1990s when MIT economists started writing papers on margins of greater than 30%, retailers of every stripe have included their own “store brands” in their offerings—and with good reason. The … Read More