engaging your staff

November 12, 2015By genesis private label

How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Private Label success rule number 5 will tell you how. As you probably already know, getting you staff to sell products can be like … Read More

marketing your brand

October 21, 2015By genesis private label

It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One of the reasons that private … Read More

choose the right company

September 30, 2015By genesis private label

Rule #3 During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Get in bed with the right company – It’s a marriage, after all, the … Read More

choose the model that is best for you

August 15, 2015By genesis private label

Here is the second rule you should follow when planning the start of your own private label. Rule number two will help you choose what method is right for you and your brand. Remember, you have options! Once you decide how much time and money you are willing to invest, you can choose what type … Read More

make sure you are a good candidate

July 30, 2015By genesis private label

Today we are giving you the number one rule that will aid you in starting your own Private Label! If you’re a salon owner and have been considering starting your own label but just haven’t taken those steps yet, keep an eye out for our six rules to success. This first rule focuses on making … Read More

start educating clients and increase salon retail sales

January 14, 2015By genesis private label

You are an expert in your field and it’s time to flaunt it. Research from the Professional Beauty Association shows that most salon clients overwhelmingly agree that they want their hair dresser to help them solve beauty issues and teach them how to care for their hair. Clients want your insight and expert opinions. Engaging … Read More

starting a salon with class and culture

January 12, 2015By genesis private label

Culture. It’s a word we all know, but how is it relevant to your business? Whether you are just starting a salon or have been in the business for decades your success relies on your ability to build an organization with great culture. Then, once you attain it, you must protect it wholeheartedly. Management consultant, … Read More

introducing illusionist spray

January 1, 2015By genesis private label

Launching on February 1st, 2015!   Conjure up some texture. This weightless spray creates “notice-me” bold texture and volume with long-lasting hold. Use on wet or dry hair to enhance curl or wave. Great for creating volume in all hair types; especially fine and thin textures. Sets curl when using a hot tool. Color safe. … Read More

private label feature: Dante Lucci Salon

December 19, 2014By genesis private label

Dante Lucci Salon is located in Cleveland, Ohio Dante Lucci Salon’s private label line is called de’la and they got very creative to launch their brand!They incorporated their salon colors and made an awesome display to compliment their product!