introducing illusionist spray

January 1, 2015By wpbiogen

Launching on February 1st, 2015!   Conjure up some texture. This weightless spray creates “notice-me” bold texture and volume with long-lasting hold. Use on wet or dry hair to enhance curl or wave. Great for creating volume in all hair types; especially fine and thin textures. Sets curl when using a hot tool. Color safe. … Read More

private label feature: Dante Lucci Salon

December 19, 2014By wpbiogen

Dante Lucci Salon is located in Cleveland, Ohio Dante Lucci Salon’s private label line is called de’la and they got very creative to launch their brand!They incorporated their salon colors and made an awesome display to compliment their product!

new private label product launch: Salon West

December 5, 2014By wpbiogen

This week we launched Salon West’s new private label hair care line called Aimer Cheveux, which is French for “love hair.” Stacia Wentz, the owner of Salon East and Salon West located in York, PA, came up with the label design for her line and she has a great story behind the design she chose. … Read More

is private label a magic bullet? don’t pull the trigger yet!

May 29, 2014By wpbiogen

You know private label is key more profit and greater branding success. You have a vision for your own brand and you’re making your plans. But, what could go wrong? Maybe nothing—if you think it through first. Think through which kind of candidate you are for private label branding. Start with your salon’s culture. Are … Read More

private label products and your brand strategy

May 27, 2014By wpbiogen

From fashion to cosmetics to professional quality hair care products, it’s no secret why retailers like private label products: Better profit margins. Ever since the 1990s when MIT economists started writing papers on margins of greater than 30%, retailers of every stripe have included their own “store brands” in their offerings—and with good reason. The … Read More