your salon mission statement: ask why (genesis)

February 8, 2016By wpbiogen

When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.” Author, Simon Sinek, explains in his book, Start with the Why, that rather than focusing on what you’re selling or how you’re … Read More

your private label launch (or failure to launch)

January 6, 2016By wpbiogen

Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground.   Your brand needs to shoot off like a rocket or it may never get off the ground. First, plan a well thought out launch … Read More

engaging your staff

November 12, 2015By wpbiogen

How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Private Label success rule number 5 will tell you how. As you probably already know, getting you staff to sell products can be like … Read More

marketing your brand

October 21, 2015By wpbiogen

It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One of the reasons that private … Read More

choose the right company

September 30, 2015By wpbiogen

Rule #3 During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Get in bed with the right company – It’s a marriage, after all, the … Read More

choose the model that is best for you

August 15, 2015By wpbiogen

Here is the second rule you should follow when planning the start of your own private label. Rule number two will help you choose what method is right for you and your brand. Remember, you have options! Once you decide how much time and money you are willing to invest, you can choose what type … Read More