by Results Repeat | Dec 6, 2019 | salon branding
Private label hair care is sweeping the retail world and salons because two things are converging right now. First, retailers, including salons, are starting to realize that their brand means more to the life of their clients and is more powerful in the life of their...
by Results Repeat | Nov 17, 2019 | salon branding
Here are some tips to make sure that your staff is on board and really engaged when you launch your private label: Before you even get to that point, you want to make sure they are part of the very beginning process of you selecting the products, testing formulas, and...
by wpbiogen | Nov 11, 2019 | salon branding
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an...
by wpbiogen | Aug 20, 2019 | genesis news, salon branding
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the...
by wpbiogen | Jul 19, 2019 | salon branding
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less...
by wpbiogen | Jun 11, 2019 | salon branding
We need to whisper this because it’s a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning, the brand that is on the bottle is not actually the company...
