by wpbiogen | Jan 6, 2020 | salon branding
Your retail display is just as important in driving sales as your expertise in the product you’re selling. It holds equal significance to your profound product knowledge. Window displays are a well-known tool for effectively bringing clients into your shop to check...
by wpbiogen | Dec 20, 2019 | salon branding
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon’s revenue mix in order to be profitable. The good news is that there are some action...
by Results Repeat | Dec 6, 2019 | salon branding
Private label hair care is sweeping the retail world and salons because two things are converging right now. First, retailers, including salons, are starting to realize that their brand means more to the life of their clients and is more powerful in the life of their...
by Results Repeat | Nov 17, 2019 | salon branding
Here are some tips to make sure that your staff is on board and really engaged when you launch your private label: Before you even get to that point, you want to make sure they are part of the very beginning process of you selecting the products, testing formulas, and...
by wpbiogen | Nov 11, 2019 | salon branding
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an...
by wpbiogen | Aug 20, 2019 | genesis news, salon branding
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the...
