by wpbiogen | Jan 19, 2017 | salon branding
When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your...
by wpbiogen | Dec 4, 2016 | marketing & design, salon branding
HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out...
by wpbiogen | Jun 26, 2016 | salon branding
When it comes to running a business, there is one thing that should not be taken for granted. That is: the power of communication. Whether you are communicating hair care techniques to your clients or giving your staff salon management tips, this is one area that...
by wpbiogen | Feb 8, 2016 | salon branding
When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.” Author, Simon Sinek, explains in his book, Start with the Why, that...
by wpbiogen | Nov 12, 2015 | salon branding
How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Let’s delve into rule #5, offering invaluable insights into staff involvement. As you...
by wpbiogen | Jan 14, 2015 | salon branding
You are an expert in your field and it’s time to flaunt it. Research from the Professional Beauty Association shows that most salon clients overwhelmingly agree that they want their hair dresser to help them solve beauty issues and teach them how to care for their...