Private Label: Your Salon Exclusive Brand

Monday, June 30th, 2014 at 12:00pm Eastern | Hosted by Jay Williams

Salon business owners of all descriptions will benefit from this exploratory web event designed to answer the question, "Should I consider a private label line?" Join Jay Williams, principal for genesis private label, in a discussion-oriented webinar surrounding the many considerations to retailing your salon's own brand. Jay will lead you through the six rules to follow BEFORE launching a private label line - including the all-important, "Make sure you are a good candidate!"

Questions addressed include:

  • What types of salons experience the most success with private label?

  • Do I have time?

  • How much will I invest up front?

  • Should I involve my staff?

  • What type of marketing changes will I need to make?