Each year during September and October, KM Hair Designs, a beloved Fort Myers salon owned by Kristina Metzroth, turns their passion for beauty into a mission of giving back. For Kristina and her team, Breast Cancer Awareness Month isn’t just about wearing pink; it’s about supporting the real people and families in their community who are affected by breast cancer.
For several years, KM Hair Designs has donated proceeds from their annual promotions to Partners For Breast Cancer Care, a local nonprofit that provides critical support to individuals navigating breast cancer diagnoses and treatment. The organization holds special meaning for the salon, as one of Kristina’s own stylists and several clients have personally benefited from its services.
In the past, KM Hair Designs participated in promotions through major beauty manufacturers, offering pink hair extensions or specialty treatments. However, those initiatives often came with restrictions because many national brands direct donations to their own corporate charities. This limited how much salons could give back locally.
This year, Kristina decided to take a new approach.
By partnering with Genesis Private Label, she’s using her salon’s own exclusive product line to power her Breast Cancer Awareness campaign. This allows KM Hair Designs to maintain full control over pricing, profit margins, and where their charitable donations go. With this approach, Kristina and her team can give back directly to Partners For Breast Cancer Care and keep the funds within their own community.
By promoting her private label products, Kristina is not only raising funds for Partners In Breast Care but also helping more clients discover the professional quality and value of her salon’s customized haircare collection. It’s a thoughtful, community-centered campaign that celebrates strength, generosity, and the power of local business.
At Genesis Private Label, we’re proud to support salon owners like Kristina Metzroth who use their brands to make a difference. Her story shows that when salons take ownership of their products and profits, they gain the freedom to give back in meaningful, personal ways.
💗 How You Can Help
If you’re in the Fort Myers area, stop by KM Hair Designs this October to participate in their Breast Cancer Awareness promotion. Every purchase of their Everyday Miracle Treatment private label products contributes to local breast cancer support through Partners For Breast Cancer Care.