Your brand. Not Theirs.

Professional Private Label Haircare Products for Salon Owners

Genesis Private Label helps salon owners launch their own professional haircare line, starting at $1,000, with low reorder minimums and products made in the USA. Sample the full line for $99.95, credited back on your opening order.
Order Your Sample Kit
Salon owner standing behind a display of her haircare products from Genesis Private Label

Making your own custom branded hair products should be easy and fun!

Your brand - Not Theirs

Why promote another brand, only to compete with it in drugstores and online marketplaces? With Genesis Private Label hair products, your brand stays exclusive—available only through you. Give your clients high-performance, professional salon products they can take home, reinforcing your brand identity with every use. Stand out with professional, natural hair care that delivers results and keeps your business front and center.


haircare bottles with a customized brand examples from Genesis Private Label as an after image
Before
After
haircare bottles with a Your Brand Here! from Genesis Private Label as a before image

Private Label Hair Care Solutions for Your Salon

Premium Private Label Hair Products with Integrity

Our formulas are made with natural ingredients and without harsh chemicals. They’re safe for color-treated hair and extensions, and they work for every hair type. Your clients go home with products you trust, under a name they already know: yours.


  • Salon-quality formulas: Shampoos, conditioners, and styling products that stand up to professional use and are gentle enough for daily care.

  • Your brand, start to finish: Our in-house design team builds custom labels and packaging around your salon’s identity, so your shelf looks like you and not like a mainstream brand.

  • Retail that builds loyalty: Private label products keep clients buying from you between appointments instead of from a big-box store.


Custom branded private label moisture conditioner bottle from Genesis Private Label, with prestige professional formulas, stylist approved and clean ingredients
1+
Products
1+
Brand Partners
1+
Happy Clients
Break free from the “big brand” retail products that eventually abandon you to be sold in drug stores. Since 2011, Genesis Private Label has helped over 3,000 salons and stylists launch their own brand, sending over a million custom branded products home with their clients. Choose from 15+ professional formulas and let your clients take the experience of your salon home with them!
Order Your Sample Kit

Thoroughly researched and clinically tested

Nature in action

Our exclusive plant powered haircare uses natural mineral sources + botanical protein catalysts to deliver what’s most important to your clients: Healthy manageable hair that is smooth, soft and strong, shines, and holds its color.

Each of our private label hair care products contain a precise dosage of minerals and proteins uniquely designed to achieve results you can see and feel.

Of course, our shampoos and conditioners are color and keratin safe for all hair types including wigs and extensions!

Coconut, a source of the coconut milk protein in Genesis Private Label formulas
Pumpkin seeds, used in Genesis Private Label formulas for flexible strength and manageability
Red quinoa seeds, a source of the quinoa protein in Genesis Private Label formulas
a natural mineral clay used in Genesis Private Label formulas
Cruelty_Free_Icon_d2f0eec2-377d-4150-8540-c5eefddd68de
Cruelty Free Products
Harsh_Chem_Icon_741cf131-3c41-42b4-9de8-424f7bb72f91
No Harsh Chemicals
Natural_Icon_1afb0211-5225-41c1-b270-80ca3e175c6e
Quality Ingredients
Sustain_Icon_eb147b90-4198-4f55-968e-7d78f51ff0df
Sustainability

  • Keratin Safe

  • Wig Safe

  • Color Safe

  • Vegan

  • Paraben Free

  • Sulfate Free

  • Phthalate Free

  • Lilial Free

How It Works

Getting started is as easy as 1...2...3!

Our team of brand professionals will help you through every step of the process. From selecting your products, brand design/marketing, and retailing - Genesis has your back!
Salon professional working with a client in a modern hair salon
  • Every Product*
  • Full Sized Bottles
  • Price Reimbursed**
  • Select Intro Type
  • Select Packaging
  • Select Design Level
  • Work with our design team & bring your brand to life!
*Based on availability
**Within 30 days of purchase of opening collection
Professional Private Label Hair Products Sample Kit: The Entire Line (16 FULL-SIZE Products) (isemedia) - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients -

The Complete Private Label Haircare Experience

Order Your Sample Kit

What Our Partners Say

Genesis really stood out—they made the process easy with low minimums and flexible product options. Plus, their products are genuinely great

Katya Yoshida

"What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality."

Blo Out Lounge

“I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.”

Tenease Flowers - Hair By Tenease

"It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I can’t say enough about Genesis.”

Fred Shober - The Studio

Stylist with a smiling client in a salon

Have questions?

Enter your info below and we will be happy to help!