With Genesis - You Are The Brand!

Professional Private Label Haircare Products for Salon Owners

Welcome to Genesis Private Label, where your dream of launching your own hair care brand becomes a reality! We specialize in private label hair care products that empower salon owners and beauty professionals to offer high-quality, custom hair care solutions. With our easy three-step process, you'll create unique products tailored to your brand’s identity.

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Making your own custom branded hair products should be easy and fun!

Your brand - Not Theirs

Why promote another brand, only to compete with it in drugstores and online marketplaces? With Genesis Private Label hair products, your brand stays exclusive—available only through you. Give your clients high-performance, professional salon products they can take home, reinforcing your brand identity with every use. Stand out with professional, natural hair care that delivers results and keeps your business front and center.


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Before
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Private Label Hair Care Solutions for Your Salon

Premium Private Label Hair Products with Integrity

Join a growing community of salon professionals who are breaking free from mainstream brands. With Genesis, your private label hair care products will not only enhance your salon’s reputation but also ensure that your clients can take home salon-quality products, reinforcing their loyalty and trust in your brand.


Step 1: Sample - Start by sampling our extensive range of shampoo, conditioner, and styling products. Our formulations utilize natural ingredients and are free from harsh chemicals, ensuring each product is gentle yet effective. 


Step 2: Choose Your Collection - Explore our customizable collections that cater to all hair types, including options safe for color-treated hair and extensions. Select the product line that best reflects your salon’s ethos and meets your client's needs.


Step 3: Design Your Brand - Our design team will collaborate with you to create stunning packaging that captures the essence of your brand. Stand out in the beauty market with unique designs that resonate with your clientele.



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Break free from the "big brand" retail products that eventually abandon you to be sold in drug stores. Embrace the power of your own branding and let your clients take the experience of your salon home with them!

How It Works

Getting started is as easy as 1...2...3!

Our team of brand professionals will help you through every step of the process. From selecting your products, brand design/marketing, and retailing - Genesis has your back!
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  • Every Product*
  • Full Sized Bottles
  • Price Reimbursed**
  • Select Intro Type
  • Select Packaging
  • Select Design Level
  • Work with our design team & bring your brand to life!
*Based on availabilty
**Within 30 days of purchase of opening collection

Thoroughly researched and clinically tested

Nature in action

Our exclusive plant powered haircare uses natural mineral sources + botanical protein catalysts to deliver what’s most important to your clients: Healthy manageable hair that is smooth, soft and strong, shines, and holds its color.

Each of our private label hair care products contain a precise dosage of minerals and proteins uniquely designed to achieve results you can see and feel.

Of course, our shampoos and conditioners are color and keratin safe for all hair types including wigs and extensions!

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  • Keratin Safe

  • Wig Safe

  • Color Safe

  • Vegan

  • Paraben Free

  • Sulfate Free

  • Phthalate Free

  • Lilial Free

Professional Private Label Hair Products Sample Kit: The Entire Line (16 FULL-SIZE Products) (isemedia) - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients -
Classic Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLCLAHCSAMPLE2025
Classic Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLCLAHCSAMPLE2025
Classic Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLCLAHCSAMPLE2025
Classic Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLCLAHCSAMPLE2025
Specialty Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSPHCSAMPLE2025
Specialty Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSPHCSAMPLE2025
Specialty Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSPHCSAMPLE2025
Specialty Haircare Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSPHCSAMPLE2025
Styling Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSTYSAMPLE2025
Styling Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSTYSAMPLE2025
Styling Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSTYSAMPLE2025
Styling Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLSTYSAMPLE2025
Finishing Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLFINSAMPLE2025
Finishing Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLFINSAMPLE2025
Finishing Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLFINSAMPLE2025
Finishing Sample Flight - Genesis Private Label - Custom Branded Professional Haircare Products - Natural Ingredients - GNLFINSAMPLE2025

The Complete Private Label Haircare Experience

Test our entire haircare line before you commit!

Trusted by salon professionals nationwide

★★★★★

The entire product line of full-size products, one flat price, formulated with plant-powered and biomineral technology.

No guessing what will work for your brand!


Skip the part that stops most brands before they start. We made it easy.

 

Custom formulations can require up to 10,000 units or more per product before you know if it even works for your clients.

 

Formulation, testing, and packaging can run up to $50,000 or more per product.

 

A single custom formula can take up to 18 months or more to finalize, before it's ever on a shelf.

 

We did the hard work, so you can get right to helping your clients!

National brand vs. your brand

National Brand Genesis Private Label
Your name on bottle No Yes
Available on Amazon Often No
You control price No Yes
Client can comparison shop Yes No
Builds salon brand equity Limited Yes
You own repeat purchase Limited Yes
Margin control Limited High

 


★★★★★

Jael T., salon owner

Having my own hair care line always felt like a dream out of reach. Genesis made the entire process simple, exciting, and stress-free, from ordering samples to designing my labels and launching my brand.

★★★★★

Revolution A Beauty Convention

Since launching our private label line, we've seen a noticeable boost in retail sales, and the response from our clients has been overwhelmingly positive.

We're proud to work with salons across the country. We love when partners share their story, and for those who'd rather keep things private, that's always an option too.


Clean formulas your clients will trust

To us, clean means vegan, cruelty-free, and free of parabens, sulfates, phthalates, and lilial, made with plant-powered and biomineral technology.

So your brand can stand behind what's inside every bottle.

Vegan & Cruelty-Free
Paraben Free
Sulfate Free
Phthalate Free
Lilial Free
Keratin & Wig Safe
Color Safe

 

Restocking that fits a real salon

Once your opening collection is placed, retail sizes replenish in 6 packs, and 32 oz and gallon sizes have no minimum at all. No warehouse of inventory required.

 

Your $99.95 comes back to you

Price reimbursed within 30 days of purchasing your opening collection. Try the line, and if it's right, your $99.95 becomes part of your first order.


Getting started is as easy as 1...2...3!

1

Sample every product, full-size*

2

Choose your opening collection

3

Design your brand with our team

*Based on availability. Price reimbursed within 30 days of purchasing your opening collection.

What Our Partners Say

Genesis really stood out—they made the process easy with low minimums and flexible product options. Plus, their products are genuinely great

Katya Yoshida

"What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality."

Blo Out Lounge

“I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.”

Tenease Flowers - Hair By Tenease

"It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I can’t say enough about Genesis.”

Fred Shober - The Studio

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