By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars.
Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skincare in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and increasingly, more youthful. If wanting these things makes you a bad person… I’m guilty!
From face creams and hair gels to luxury barbering and even hair removal–male grooming is continuing to rise. In fact between Q4 2015 and Q1 2016, the number of haircare products aimed at men rose by 200% (Mintel). A strong indication that this trend will continue. This is most likely influenced by recent celebrity fashion trends for longer length hair and large quiffs which require styling products to maintain. More innovate products that focus on styling and maintaining facial hair are also growing in popularity (EuroMonitor). You can profit from this trend by carrying more mens hair care products.
What men’s grooming products should I carry, or at the minimum, start with?
Start by carrying a shampoo, conditioner, leave in conditioner for beards, a pomade/paste/wax, and a hair oil (for facial hair & hair on the head).
What brands should I consider?
When it comes to products, men generally are not as label conscience as women. So you can carry a national brand (goto Amazon for a full list of salon products) or even better, a men’s hair care private label brand that has your name on it! The clients trust you. It does not matter if they have heard of the brand you carry or not. What’s important is that you, as their stylist, feel great about recommending it. If it’s good enough for you, than it’s good enough for your clients.
What is the benefit to private label vs. a big name brand?
There are a lot of great products in the marketplace. The good news is that private label gives you access to the sources that make great men’s haircare products at a reduced cost to you and with no concern that your client will be able to purchase it online, at the store, or an apothecary. Most importantly, it will help you build your brand, not someone else’s.
What questions should I ask a private label company?
Check out this article on how to choose the right company to successfully launch your own private label line. Learn the questions you need to ask!
Is this a trend or a fad?
Men’s need and desire for haircare to look and feel great is here to stay. By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars.