The Complete Private Label Haircare Experience
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Test our entire haircare line before you commit!
Trusted by salon professionals nationwide
★★★★★
The entire product line of full-size products, one flat price, formulated with plant-powered and biomineral technology.
No guessing what will work for your brand!
Bypass the hurdles that prevent making your own brand from ever getting off the ground with Genesis Private Label!
Custom formulating your brand requires huge investments, thousands of units per product, and lead times of a year or longer – all before you even know if your clients will embrace it.
With Genesis Private Label, you will have your own brand, with up to 16 separate formulations, for as little as $1,000 and on your shelf as quickly as within a matter of weeks!
Genesis formulations meet the highest professional quality standards, are proven to be successful, are formulated to work together without redundancy, and are priced 20-30% LESS than most professional brands.
We did the hard work so you can get right to the fun part – creating your own brand!
Jael T., salon owner
Having my own hair care line always felt like a dream out of reach. Genesis made the entire process simple, exciting, and stress-free, from ordering samples to designing my labels and launching my brand.
Revolution A Beauty Convention
Since launching our private label line, we've seen a noticeable boost in retail sales, and the response from our clients has been overwhelmingly positive.
We're proud to work with salons across the country. We love when partners share their story, and for those who'd rather keep things private, that's always an option too.
Clean formulas your clients will trust
To us, clean means vegan, cruelty-free, and free of parabens, sulfates, phthalates, and lilial, made with plant-powered and biomineral technology.
So your brand can stand behind what's inside every bottle.
Restocking that fits a real salon
Once your opening collection is placed, retail sizes replenish in 6 packs, and 32 oz and gallon sizes have no minimum at all. No warehouse of inventory required.
Your $99.95 comes back to you
Price reimbursed within 30 days of purchasing your opening collection. Try the line, and if it's right, your $99.95 becomes part of your first order.
See what's inside ▾
*Products subject to availability at time of sample kit purchase.
Getting started is as easy as 1...2...3!
Sample every product, full-size*
Choose your opening collection
Design your brand with our team
*Based on availability. Price reimbursed within 30 days of purchasing your opening collection.
