Beyond the Product
Crafting Your Signature Style: The Power of Branding as a Hairstylist
Branding is more than a logo... In the world of hairstyling, talent alone isn’t always enough to stand out in a crowded market. Just like any other business, establishing a strong brand identity is...
Boosting Retail Sales in Your Salon – Bundle Up!
Selling our guests the right products allows them to achieve the same desired look they hope for when styling their hair at home! After all, they trust us! Hair Care is over a billion-dollar business in our industry and is ever-increasing. It is essential for us to recognize this demand for quality hair care within our salons and provide our guests with it during their visit. If the customer leaves our salon without purchasing retail, we may be teaching them to buy their retail elsewhere. We need to remember, there’s a whole world of retail outside of our salons, so let’s be sure to capture that sale while our guest is in our chair!
Mastering the Art of Salon Retail – Sold Before Sitting
In the world of beauty, trust is the currency that holds immense value. As a seasoned beauty professional, you've already mastered the art of not just styling hair or enhancing features, but...
The Freedom of Creating Your Own Hair Product Line
1. Freedom from diversion and competition. It breaks our hearts to see salon product manufacturers use the trust that occurs between you and your clients to establish their business, and then bite...
10 Steps To Running A Charitable Campaign In Your Salon
Discover the transformative power of running a charitable campaign in your salon. This guide explores the benefits, and tips that will elevate your salon's reputation and make a positive impact in...
Why Suite Stylists Should Use a Private Label
Private label for suite stylists is a home run! Forget everything you know about selling traditional products and embrace your very own brand in your suite. Build Your Brand Before we even talk...
5 tips for standing out on Instagram
1. Stick to one niche! Followers who are not your personal friends follow you for a specific reason. Stick to that! If your niche is hair then post only about things related to hair. Save your...
Reasons Why You Should Change Up Your Retail Display
Your retail display is just as important in driving sales as your expertise in the product you’re selling. It holds equal significance to your profound product knowledge. Window displays are a...
5 Tips for Selling Salon Retail Products
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon's revenue mix in...
why private label hair care is sweeping salons
Private label hair care is sweeping the retail world and salons because two things are converging right now. First, retailers, including salons, are starting to realize that their brand means more...
what makes a successful candidate for private label?
Here are two things to consider to make sure you are a great candidate for a private label hair care line: What is the culture of your salon? If you have a strong culture and your team really...
tips for staff when launching a private label hair products brand
Here are some tips to make sure that your staff is on board and really engaged when you launch your private label: Before you even get to that point, you want to make sure they are part of the very...