Let’s be honest. Selling someone else’s haircare brand in your salon is like building their empire while yours stays stuck in neutral. They set the prices. They control the promotions. And worst of all, they undercut you by selling the same products online for less than what you paid. Oh, and by the way, those brands are likely private-labeled themselves!
You’re doing the work, but they’re calling the shots. That ends now.
The Truth About Carrying Big Brands
You create the experience. You build the trust. And then you hand over the sale to a company that has no idea who your client is. Here's what you get in return:
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Strict pricing policies that limit your hustle
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Empty shelves when they can’t keep up with demand
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Clients finding “your” products cheaper on Amazon
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The same exact line available in every salon down the street
It's not your brand. It's not your win. It's their game, and you’re losing.
Build a Brand That Actually Works for You
When you go private label with Genesis, you stop pushing someone else’s product and start owning your retail. No more rules that don’t serve you. No more sharing credit. Just your product, your vision, your way.
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Set your own prices
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Own your packaging and your message
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Build real loyalty with products they can’t get anywhere else
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Keep the profit and the power in your salon
This is about freedom. This is about respect.
Genesis Has Your Back
We don’t do cookie-cutter. We build brands with bite.
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Professional formulas that clients will rave about
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Custom packaging and design that reflect your style
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Low minimums so you can start smart
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Support from people who’ve been in the industry and know what it takes
We make it easy to stop playing small.
You’re Not Just a Stylist. You’re a Brand.
When your products are yours, everything shifts. Your shelf becomes an extension of your chair. Your clients stop browsing and start buying. You stop selling out and start standing out.
Forget waiting for permission. Forget playing by their rules. You built this salon. Now build the brand that backs it up.
Ready to own it? Genesis Private Label gives you the tools to create something real.