Is private label right for you?
We offer hair care products that can fit the needs of any salon. It’s important to have a uniquely branded set of haircare items for your salon or salon suite so you can connect with customers and clients. It helps increase sales and improve your salon’s brand awareness. If you have further questions Take the survey to learn more!
How much is an opening order?

We have two opening private label hair care products packages.  Our private label hair care products packages start at $1000 for salons and independent operators.

What if I don't want to order all of the hair care products for my opening order?

We value flexibility. Select the private label hair care products you want and we can create a custom opening package! Contact us if you would like to customize your hair care product package!

What if I'm not a salon?

No problem, we have a solution for you!

Design Process

How long does it take to design my label?

The time it takes to design your label varies based on the following: if you have a logo, if you are starting your design from scratch, and the amount of revisions needed till you approve a design.

How long does it take from the time I approve my label to the time I receive my hair care products?

Once you approve your personalized private label design, your opening package of salon products will ship within 3 weeks!

What if I have a design already?

A high resolution logo will speed up the design process! It is said “The Devil is in the details”. Our designer’s at Genesis go over these details of your hair salon’s logo and brand with a fine tooth comb (forgive our industry reference) and provide a mock up of your products prior to printing.

What if I want to trademark my design?

Visit if you would like to find out more about trademarking your design.

Can I change the information on the back of the bottles?

The product description, key ingredients, how to use, and full ingredient deck are pre-silk screened on the back of the bottles so that all you have to do is design the front!

Can I change the product names?

Yes! You may change the product names on the front of the bottle for all products with the exception of Amethyst Oil and Edge.

How do I acquire a barcode?

Great news, you don’t need to! We provide one for each product.


How much is shipping on an opening order?

The shipping on your first opening order is calculated at actual cost. We do not add “handling” cost. After that, all reorders are shipped at a flat rate. Orders over $1,000 are charged based on weight and destination.

Do you ship to Alaska and Hawaii?

Our private label hair products are shipped to California, Florida, Texas, Maine, Washington, and all the states in-between.  We are proud to say we service salons in all 50 of the United States!  There is no additional paperwork needed for Alaska and Hawaii.

What is the turnaround time on reorders?

Typically, product re-orders ship from our production and distribution center in Reading, PA within 5 business days.  However, due to the customization process for every order as well as variable shipping times, please allow up to 3 weeks for delivery.

Do you ship outside the US?

Yes! You can arrange shipping through a third party shipping company located in the US.


How can I sample the product?

Order a sample kit to receive all of our retail size products from our comprehensive line. Interested in an ethnic hair care line? Great news! All of our products were specially formulated to be used on all hair types, including ethnic! Sample now!

After testing your new private label hair care products, when you complete your enrollment with genesis within 30 days of receiving your sample kit, we’ll credit the cost toward your first order, making it absolutely free!

How should I sample the products in my salon with my stylist?

Every sample kit includes product tips & “get-the-looks” complete with directions that allow you experience the benefits and capabilities of the entire line. This allows your stylist to use, understand and fall in love with your exclusive private label hair care products.


What are the minimums when reordering?

We have low minimums! Order what you need and what you want.

  • You can order online 24 hours a day
  • If you prefer to order by phone you can call us at (855) 592-6199
  • If email is your preferred choice you can email us at
What kind of marketing support do you offer?

We offer customized marketing materials you can review in our online store. If you don’t see something you’re looking for, don’t hesitate to ask! We are always happy to accommodate if we can.

We also offer:

  • Free backbar! Receive a free liter of shampoo and a free liter of conditioner, or 4 free styling products of your choice for every $200 you spend on products for your salon.
Do you charge sales tax when placing orders?

We only charge sales tax (6%) on orders delivered within PA.

Will I receive a tracking number with my order?

Yes! You will get an email when the item has shipped (with tracking number), if there is an exception and when it is delivered.

Team Questions

Does the quality match our brand?

These products were formulated by the same facilities that produce many of today’s high-end formulations.

Where are the products made?

The majority of our hair care products are made in the USA with the exception of our hair sprays which are made in Canada.

What do I say when clients ask, “who made the products?”

Clients know that you were not up all night making these in your bathtub nor are you a chemist! Share with them that you have partnered to make a prestige product that meets the high standards of our salon.

Why do I need my own brand?

You want to build your brand…not someone else’s. For too long you have been making product recommendations only to have your clients purchase the products somewhere else. Its time for you to be your client’s favorite brand! This gives you a point of difference and an exclusive brand.

What type of technology is used in the formulations?

Simply put, the technology is called plant powered, which means we use natural minerals and plant based proteins.

How do I price my products?

Traditional markup on private label product ranges between 2½ to 3 times your cost. Since this is an exclusive brand only carried in your salon, you can price your product however you like!


Do you have insurance?
Yes! We have liability insurance for genesis. Our policy through Erie Insurance covers up to $2 mil aggregate, $1 mil each occurrence. In addition our facility also maintains liability insurance, $5 mil aggregate and $1 mil each occurrence. When you sign up we can request a Certificate of Insurance listing your salon as additional insured.



Do you have MSDS sheets?

Yes, we do have safety data sheets available at your request.

Are natural ingredients important to you?

Us too! See the list of natural ingredients in our formulations.

  • Sunflower Seed Extract: shine, protection
  • Coconut Milk Protein: silky, smooth, strong hair
  • Rhodochrosite: seals color and balances moisture level
  • Quinoa Protein: maximum fullness
  • Silk Protein: nourishes, repairs, protects
  • Sericite Mica: smooths, seals, adds shine
  • Magnesium: improves elasticity and hydrates
  • Pumpkin Seed: flexible strength and manageability
  • Bentonite Clay: moveable hold, adds strength, protects
  • Kaolin Clay: hold without stickiness and oil absorption
  • Hemp Seed Proteins: fights fly-aways and frizz
Are your products gluten free?

Yes! The majority of our products are gluten free with the exception of Style & Shine Spray.

Are your products Animal Cruelty Free?


Does the red dye 33 come from animal by-products?

We operate under “animal cruelty free” filters and are proud to say that the Red Dye we use does not come from animal by-products.

Are your products vegan?

All of our products are vegan with the exception of In-Control Hairspray

Can I create my own or modify the formulation in the bottles?

We exclusively offer our thoroughly researched and clinically tested plant powered formulas. Each of our private label hair care products contains a precise dosage of natural minerals and plant proteins uniquely designed to achieve results you can see and feel.

Do the products contain silicone?

The balance of Genesis formulas do have silicone, however the following products DO NOT contain silicone:

  • Volumizing Foam
  • Pomade
  • Flex Paste
  • Blow Dry Cream
  • Moisture shampoo
  • Purple Shampoo
  • Style & Shine Spray
  • Dry Shampoo
Do any of the products contain Soy?

Yes. Volumizing Foam, Style & Shine Spray, and In-Control Hairspray contain Soy oil.

Do any of the products contain Glycerin and does this affect hair color?

Yes, Glycerin is an ingredient in the Moisture Conditioner and Volume Conditioner. Once the hair is properly washed and neutralized, the glycerin in the Moisture Conditioner should have no affect on the color process. The colorant molecules have penetrated into the context of the hair shaft after the first wash, the cuticle is sealed, and any excess on the surface is washed away.

Are your products color safe, keratin safe, and extension safe?


Are the products paraben free?

Yes! With the exception of Pomade.

Are the products sulfate free?


Can the amethyst oil be mixed with bleach or hair color?

We do not recommend mixing any products with other manufacturer’s hair color systems.

What is the shelf life of your products?

The products have an average shelf life of 3 years.

Are your products compatible with keratin products?

Yes! Our products will work with any Keratin Shampoo, Conditioner and Leave-in products.

What are the pH levels of your shampoo and conditioner?
  • Moisture Shampoo: 6.0-8.0
  • Moisture Conditioner: 4.0-5.0
  • Volume Shampoo: 6.0-6.5
  • Volume Conditioner: 4.0-5.0
Is the source of fragrance from a carcinogen?
No, the fragrance source is not from a carcinogen.
Do any of your products contain color?

There are only two of the genesis products that contain color:  Amethyst Oil and Volumizing Foam.

Is EDTA present in any of the genesis products?

Yes, the following have EDTA:

  • Volume Shampoo
  • Moisture Shampoo
  • Blow Dry Cream
Is there any reason for people that have nut allergies to avoid using the products with seed extracts in them?

We recommend that clients with nut allergies always seek advice from their medical professional before using the products to assist in determining their tolerance.


How big are your back bar sizes?
We offer gallons and 32 oz. sizes
Is your packaging environmentally friendly?
Yes! Our packaging is recyclable. It is not biodegradable.
Does Genesis offer other bottle options?

We selected packaging that we thought resembled a blank canvas which allows you full expression and places the focus on your brand.

Don’t see your answer? Contact us with your question!