With Genesis - You Are The Brand!

The easiest path to your professional
haircare line

Starting your own haircare retail brand should be easy and with Genesis Private Label it is!
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Uncover the amazing possibilities of personalized branding for your salon or barber shop

Created with your integrity in mind!

Traditional private label options often compromise on quality, use harsh chemicals, or require large minimum orders. At Genesis, we offer luxury professional hair products with natural ingredients, low purchase minimums, and excellent profit margins—letting you invest less in inventory while showcasing a premium product you can be proud to put your name on!

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Products
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Brand Partners
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Happy Clients
Break free from the "big brand" retail products that eventually abandon you to be sold in drug stores. Embrace the power of your own branding and let your clients take the experience of your salon home with them!
Thoroughly researched and clinically tested

Nature in action

Our exclusive plant powered haircare uses natural mineral sources + botanical protein catalysts to deliver what’s most important to your clients: Healthy manageable hair that is smooth, soft and strong, shines, and holds its color.

Each of our private label hair care products contain a precise dosage of minerals and protein catalysts uniquely designed to achieve results you can see and feel.

Of course, our shampoos and conditioners are color and keratin safe for all hair types including wigs and extensions!

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How It Works

Getting started is as easy as 1...2...3!

Our team of brand professionals will help you through every step of the process. From selecting your products, brand design/marketing, and retailing - Genesis has your back!
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  • Every Product*
  • Full Sized Bottles
  • Price Reimbursed**
  • Select Intro Type
  • Select Packaging
  • Select Design Level
  • Work with our design team & bring your brand to life!
*Based on availabilty
**Within 30 days of purchase of opening collection
Uncover the amazing possibilities of personalized branding for your salon or barber shop

Your brand - Your way

Traditional private label options often compromise on quality, use harsh chemicals, or require large minimum orders. At Genesis, we offer luxury professional hair products with natural ingredients, low purchase minimums, and excellent profit margins—letting you invest less in inventory while showcasing a premium product you can be proud to put your name on!

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Sample Kit

The first step to launching your own successful custom private label hair care products line is to believe in your product. Our sample kits contain all of our retail-sized products from our comprehensive line that is great for all types!...

What Our Partners Say

"What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality."

Blo Out Lounge

“I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.”

Tenease Flowers - Hair By Tenease

"It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I can’t say enough about Genesis.”

Fred Shober - The Studio

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Have questions?

Enter your info below and we will be happy to help!