When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.”
Author, Simon Sinek, explains in his book, Start with the Why, that rather than focusing on what you’re selling or how you’re selling it, it’s critical to focus on the purpose, cause, or belief that inspires you to do what you do. This will help you connect with customers and help you stand out from the crowd.
Essentially, Sinek believes that too many businesses are focused on “what” they sell when they should focus on “why” they exist. Companies with fiercely loyal customers, like Apple, are focused on the the true essence of their business. Apple doesn’t simply see themselves as a computer company (that’s just their “what”). Apple is unique because they start with being a company whose true purpose is to change the world. It’s with that mission that everything else originates from.
Likewise, your salon mission statement should do more than provide a goal and a path for your business. Your mission statement should be clear about what inspires you to do what you do. This will help show customers why they should come to you instead of another nearby salon.
What is our “why”? We created genesis to help transform salons into strong unique brands. We are passionate about creating relationships with salons across the country to help build successful brands.
Now, it’s your turn. Give it some thought and determine if the your current practice is in harmony with Sinek’s ideology. It’s easy to get so caught up in the financial aspects of running a salon that we forget to focus on what really matters. It’s time to get your salon mission statement in line with your “Why.” Remember, in the wise words of Simon Sinek: “People don’t buy what you do, they buy why you do it.”