Behind Your Chair in Brooklyn, the Brand Is Already You
Clients here book a stylist, not a storefront. Genesis gives you sixteen professional formulas to label as your own, so the name your guests already follow is the name on the bottle they carry home.
Get Your Sample KitA Borough of Stylists Who Already Run a Brand
Brooklyn's salon economy is not organized around a handful of large houses. It runs on suites, rented chairs, and small independent studios scattered from Greenpoint and Williamsburg through Bushwick, Bed-Stuy, and Crown Heights, down into Park Slope, Carroll Gardens, and Bay Ridge. A stylist working here usually arrives with a book, a waiting list, and an audience long before anyone hands them a storefront lease.
That is precisely why private label fits this borough so naturally. When guests book you by name and follow your work by name, the product on your shelf should carry the same name. Stocking a national brand hands that loyalty, and the margin attached to it, to a company your client can reorder from anywhere at three in the morning. A line you own keeps both inside your business. It also answers a very Brooklyn constraint: a stylist with one suite, no back room, and no square footage to spare can still sell a genuine product line, because low reorder minimums mean you restock the two bottles that actually move instead of warehousing a collection you guessed at.
What Brooklyn Air and Brooklyn Water Do to Hair
The borough drinks the same upstate reservoir water as the rest of the city, and that single fact changes what belongs on your retail shelf.
The Catskill Supply Cuts Both Ways
Brooklyn is served by the same Catskill and Delaware watershed as the rest of New York City, and that water carries almost no dissolved mineral at all. It is a gift at the wash bowl and a nuisance at the mirror. Shampoo lathers far more than guests expect, conditioner takes noticeably longer to rinse clean, and anything rich enough to feel luxurious tends to linger on the hair rather than leave with the water. Fine hair, which this borough has in abundance, collapses by the second day and reads heavy long before it is genuinely dirty.
Lead with: Volume Shampoo and Conditioner, plus Volumizing Foam to rebuild the lift that soft water quietly takes back.
Prewar Steam Heat, Cold Harbor Wind
From November into March, Brooklyn's older buildings run steam heat that strips a room of moisture entirely, and the walk between those rooms is cold, windy, and lined with wool. Hair swings between the two extremes several times a day. Ends turn brittle, static appears the moment a hat comes off on the platform, and lengths that looked healthy in October are snapping at the comb by February.
Lead with: Moisture Shampoo and Conditioner with Deep Repair Treatment, finished with Amethyst Oil through the mid-lengths and ends.
Humidity in a City You Walk Through
Summer here is humid, and more to the point it is spent outside and underground. A guest leaves your chair, walks eight blocks in the sun, stands on a subway platform that is fifteen degrees hotter than the street, and arrives at dinner with an entirely different head of hair. Smooth work swells, curls surrender their definition, and the roots give out first.
Lead with: Amethyst Oil, Style & Shine Spray, and In Control Hairspray for humidity and frizz, with Dry Shampoo for oily roots between washes.
Formulas a Brooklyn Guest Will Repurchase
Cruelty Free
No animal testing anywhere in the range, and every formula is fully vegan.
No Harsh Chemicals
Made without sulfates, parabens, or phthalates, across all sixteen products.
Quality Ingredients
Botanical proteins and natural minerals carry the performance in each formula.
Sustainability
Packaging and formulas built to hold their place on a small retail shelf.
Try Every Formula on Your Own Guests First
Sixteen professional formulas arrive together, so you can judge them against real Brooklyn hair and Brooklyn water before a single label is printed.
- All sixteen professional formulas in one box
- Every sample is a full retail size
- Vegan, cruelty free, and free of sulfates, parabens, and phthalates
- Ships within 7 business days
What's in the kit
- Moisture Shampoo & Conditioner
- Volume Shampoo & Conditioner
- Purple Shampoo
- Deep Repair Treatment
- Everyday Miracle Treatment
- 3 in 1 In-Control Hairspray
- Style & Shine Spray
- Dry Shampoo
- Flex Paste
- Styling Cream
- Blow Dry Cream
- Pomade
- Volumizing Foam
- Amethyst Oil
Every product name is fully customizable during the design process.
From Sample Box to Your Own Label
Our brand team stays with you from the first bottle you open to the first case you reorder.
Sample
Order the kit and put the full range through a week of appointments, wash bowl to final finish, on the hair you actually see.
Choose Your Collection
Build the mix your book demands, including options suited to color-treated hair and to guests wearing extensions or protective styles.
Design Your Brand
Our designers develop your label and packaging, we manufacture, and you decide the shelf price your neighborhood will carry.
Selling Your Own Line in Kings County
Salon professionals working in Brooklyn are licensed through the New York State Department of State, Division of Licensing Services, which issues the cosmetology and appearance enhancement credentials governing the services you perform and the shop you perform them in. Selling a retail product beside those services is a separate matter, and a considerably simpler one than most owners assume before they look into it.
Retail cosmetics in this country answer to federal FDA labeling rules, which ask for an ingredient declaration, a net contents statement, and clear identification of the responsible party named on the package. New York layers ordinary business obligations on top of that, including registering your business name and collecting New York City sales tax on retail rung up in Kings County. None of it requires a new professional credential, and none of it changes what you already do at the chair.
We produce your labels to meet standard cosmetic labeling requirements, so what leaves our facility is ready to sell the day it lands. Every Genesis formula is vegan, cruelty free, and free of sulfates, parabens, and phthalates, which is a short and honest answer for the Brooklyn guest who reads the back of the bottle before she reads the price.
This is general information to help you plan, not legal advice. Confirm current requirements with the New York State Department of State, Division of Licensing Services or your advisor.
What Brooklyn Stylists Ask Us First
Owners Who Put Their Own Name on the Bottle
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I cannot say enough about Genesis.
More New York Salon Markets
Brooklyn is one of three New York markets we cover closely. Start with the statewide overview, or compare notes across the river and upstate.
Your Brand. Your Revenue.
You Are In Control.
Brooklyn already knows your name. Genesis puts it on something your guests can take home, finish, and order again.
Order My Kit Today