Your Brand, Built for
Texas Salons
Texas runs from Gulf Coast humidity to Hill Country limestone to the dry high plains, and the water chemistry shifts just as sharply from one metro to the next. Genesis gives you professional formulas to customize, label, and sell as a line that is entirely your own.
Get Your Sample KitA Fast-Growing Salon Market With Room to Build
Texas is one of the fastest-growing salon markets in the country, spread across a state that runs from Gulf beaches to high desert. New residents arrive every week looking for a stylist, and the salon owners who win them keep them by offering something no chain down the street can match.
Private label is how independent Texas stylists stop handing their retail margin to national brands. Instead of stocking a shelf a client can buy anywhere, you sell a professional line that carries your name and that they can only get from you.
Built for Texas Regions and Water
Texas is not one market. Climate and water chemistry change dramatically across the state, and so do the formulas your clients actually need.
Heat & Heavy Humidity
Houston, Corpus Christi, and the coast live in thick humidity for much of the year, which swells the cuticle, fights blowouts, and leaves fine hair flat and oily by midday.
Lead with: Amethyst Oil, Style & Shine Spray, and In Control Hairspray for humidity-resistant hold.
Limestone Country, Very Hard Water
Austin, San Antonio, and the Hill Country sit on limestone, which puts calcium and magnesium straight into the supply. San Antonio draws largely from the Edwards Aquifer and Austin from the Colorado River lakes, and both utilities report hardness in the range the USGS classifies as hard to very hard. Mineral buildup dulls color, roughs up the cuticle, and blocks moisture.
Lead with: Moisture Shampoo and Conditioner, Deep Repair Treatment, and Everyday Miracle Treatment for hard-water conditions.
Hot, Dry & Dusty
Dallas, Fort Worth, Lubbock, and El Paso run hot and dry with hard water and blowing dust, which pulls moisture out of the hair and leaves it dry and brittle.
Lead with: Moisture Shampoo and Conditioner with Deep Repair Treatment.
Products Your Texas Clients Trust
Cruelty Free
Never tested on animals, and fully vegan across the line.
No Harsh Chemicals
Free of sulfates, parabens, and phthalates.
Quality Ingredients
Plant-powered formulas with natural minerals and botanical proteins.
Sustainability
Thoughtful formulas and packaging built to last on your shelf.
Try Every Formula
Sixteen full-size, professional salon products in one kit. It is how most owners start. Try it, love it, then launch your own brand.
- All 16 core professional formulas
- Samples are full retail size
- Vegan, cruelty-free, sulfate, paraben, and phthalate free
- Ships within 7 business days
Getting Started Is As Easy As 1, 2, 3
Our brand team helps you through every step, from product selection to design to production.
Sample
Start by sampling the full range of shampoo, conditioner, styling, and finishing formulas, with natural ingredients and free of harsh chemicals.
Choose Your Collection
Select the customizable collection that fits your clientele, including options safe for color-treated hair and extensions.
Design Your Brand
Our design team builds packaging that captures your brand, then we go into production. You set the retail price.
Private Label in Texas, Done Right
Salon professionals in Texas are licensed through the Texas Department of Licensing and Regulation, or TDLR. That license covers the services you provide. Reselling your own branded retail products alongside those services is a separate, straightforward step.
Texas keeps it simple for product sellers. There is no state-specific cosmetics restriction law to navigate, so your labeled retail line follows the standard federal FDA rules for ingredient lists, net contents, and the responsible party. We produce your labels to meet those requirements, so the paperwork stays off your plate.
Add the business climate, no state income tax and a low cost of doing business, and Texas is one of the friendliest states in the country to launch and grow your own brand. Every Genesis formula is vegan, cruelty-free, and free of sulfates, parabens, and phthalates, so your shelf looks as clean as it performs.
This is general information to help you plan, not legal advice. Confirm current requirements with TDLR or your advisor.
Common Questions From Texas Owners
Real Salons. Real Brands.
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I cannot say enough about Genesis.
Your Brand. Your Revenue.
You Are In Control.
From the coast to the high plains, Genesis makes it simple to put your name on a professional line Texas clients come back for.
Order My Kit Today