Your Brand,
Grown in the
Evergreen State
Marine mist on one side of the Cascades, high desert on the other, and unusually soft water off the mountain watersheds in between. Genesis gives you professional, clean formulas to brand as your own, tuned to how Washington hair really behaves.
Get Your Sample KitTwo Washingtons, One Custom Line
The Cascades split the state into two very different haircare climates. Genesis formulas have you covered both ways.
Marine, Damp & Soft Water
The Puget Sound side lives in mild, damp marine air, and its utilities draw from protected Cascade watersheds that deliver water well inside the soft range. Soft water rinses clean and lathers easily, but it can leave fine hair flat, while the constant humidity works against a smooth finish.
Lead with: Volume Shampoo and Conditioner, Volumizing Foam, and Amethyst Oil for lightweight smoothing.
Dry, Continental & Harder Water
Cross the mountains and the climate flips to dry, continental air with hot summers, cold winters, and noticeably harder water. That combination pulls moisture from the hair and leaves mineral buildup behind.
Lead with: Moisture Shampoo and Conditioner, Deep Repair Treatment, and Everyday Miracle Treatment for dry air and hard-water conditions.
West of the Cascades, soft water changes what your clients need.
Most retail brands are formulated for average or hard water. In the Puget Sound region, that often means heavy products that leave soft-water hair limp. A line built with volume and balance in mind is a real point of difference you can own.
Clean Formulas for a Clean-Beauty Market
Cruelty Free
Never tested on animals, and fully vegan across the entire line.
No Harsh Chemicals
Free of sulfates, parabens, and phthalates, which matters to Washington's clean-conscious clients.
Quality Ingredients
Plant-powered formulas built on natural minerals and botanical proteins.
Sustainability
Thoughtful formulas and packaging designed to last on your shelf.
Try Every Formula
Sixteen full-size, professional salon products in one kit. It is how most owners start. Try it, love it, then launch your own brand.
- All 16 core professional formulas
- Samples are full retail size
- Vegan, cruelty-free, sulfate, paraben, and phthalate free
- Ships within 7 business days
Getting Started Is Easy
Our brand team walks with you from first sample to finished shelf.
Sample
Start by sampling the full range of shampoo, conditioner, styling, and finishing formulas, natural ingredients, and free of harsh chemicals.
Choose Your Collection
Select the customizable collection that fits your clientele, including options safe for color-treated hair and extensions.
Design Your Brand
Our design team builds packaging that captures your brand, then we go into production. You set the retail price.
Private Label in Washington, Done Right
Salon professionals in Washington are licensed through the Washington State Department of Licensing. That license covers the services you provide. Reselling your own branded retail products alongside those services is a separate, straightforward step.
Washington has moved to the front of the clean-beauty conversation with its Toxic-Free Cosmetics Act, administered by the Department of Ecology, which restricts intentionally added ingredients including formaldehyde, PFAS, phthalates, lead, and mercury in cosmetics sold in the state. On top of standard federal FDA labeling rules, that raises the bar for what goes in a bottle sold to Washington clients.
Our formulas were built for exactly this kind of market. Every Genesis product is vegan, cruelty-free, and free of sulfates, parabens, and phthalates, and we produce your labels to meet standard cosmetic labeling requirements. You get a line that fits Washington's clean expectations and puts your name on the shelf with confidence.
This is general information to help you plan, not legal advice. Confirm current requirements with the Washington State Department of Licensing, the Department of Ecology, or your advisor.
Common Questions From Washington Owners
Real Salons. Real Brands.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market.
Your Brand. Your Revenue.
You Are In Control.
Put your name on a clean, professional line built for Washington hair, and give your clients something they can only get from you.
Order My Kit Today