Your Name on the Shelf in Philadelphia
Sixteen professional formulas, your label, your pricing. Genesis builds retail lines for Philadelphia salon owners, booth renters, and suite operators, and produces them about sixty miles up the road in Reading.
Get Your Sample KitWhy Philly Stylists Start Here
- ✓ 16 full-size products in one kit
- ✓ Low reorder minimums for small spaces
- ✓ Vegan and cruelty-free, every formula
A City of Independent Chairs
Philadelphia's salon economy runs unusually independent. Between the studio suites, the booth renters, and the small owner-operated shops in Fishtown, along East Passyunk, up in Manayunk, and out through West Philadelphia, an enormous share of this city's stylists are running a business of their own inside somebody else's four walls. Their name is already the product. Retail is simply the piece of it that keeps earning while the chair sits empty between appointments.
A private label changes the math on that. Stock a national brand, and the repeat purchase goes to a pharmacy on the corner or a website the client found on their phone. A bottle with your own logo has no other supplier anywhere in the city. For a booth renter, that is the one piece of inventory nobody can take away when a lease changes hands, and Genesis keeps the entry point small enough that a single stylist can launch a line without renting a stockroom to hold it.
What Philadelphia Does to Hair
Three conditions shape almost every complaint a Philadelphia stylist hears, and each one has a straight answer on the retail shelf.
Humidity That Settles Over the City
Summers here are heavy. Air between the rivers holds moisture, brick and asphalt hold heat well past sundown, and by mid-July a blowout starts losing its shape somewhere between the salon door and the platform. Clients who walk, wait for a bus, or ride in without air conditioning take the worst of it, and they judge the appointment by how the hair looks two hours later rather than how it looked in the mirror.
Lead with: Amethyst Oil, Style & Shine Spray, and In Control Hairspray so a finish survives a humid walk home, with Blow Dry Cream laying a smoother foundation before the dryer ever comes out.
Row Homes, Radiators, and Dry Air
Then the city turns over. Philadelphia's older housing stock runs on steam radiators and retrofitted forced air, and both of them bake the moisture out of a room all winter long. Clients turn up with static that will not brush out, mid-lengths that feel rough within days of a service, and ends that snap. The ones in the oldest row homes usually notice it by Thanksgiving, and it does not ease off until spring.
Lead with: Moisture Shampoo and Conditioner with Deep Repair Treatment through the heating months, plus Everyday Miracle Treatment for daily upkeep and Amethyst Oil to settle static on the ends.
Hard Water From Every Tap in Town
City water here is hard, and it is hard in every neighborhood, so there is no part of Philadelphia where this belongs to somebody else. Calcium and magnesium load onto the hair over a few weeks of ordinary washing. Lather thins, texture feels coated and squeaky, freshly done color reads flat early, and blondes drift warm and muddy before they are anywhere near due back.
Lead with: Moisture Shampoo and Conditioner, Deep Repair Treatment, and Everyday Miracle Treatment for hard-water conditions, and keep Purple Shampoo stocked for the blondes on your books.
What Philadelphia Clients Ask About
Cruelty Free
The full range is vegan, and no product is ever tested on animals.
No Harsh Chemicals
No sulfates, no parabens, no phthalates, in any bottle we fill.
Quality Ingredients
Botanical proteins and naturally derived minerals do the actual work.
Sustainability
Packaging and formulas made to justify the space on a small shelf.
Start With All Sixteen
One box, every product, full retail size. Philadelphia stylists tend to treat it as a working trial, which is exactly right. Put it on your regulars for a few weeks before you commit a dollar to a collection.
- All sixteen professional formulas
- Full retail sizes, not travel minis
- Vegan, cruelty-free, and free of sulfates, parabens, and phthalates
- Ships within 7 business days
What's in the kit
- Moisture Shampoo & Conditioner
- Volume Shampoo & Conditioner
- Purple Shampoo
- Deep Repair Treatment
- Everyday Miracle Treatment
- 3 in 1 In-Control Hairspray
- Style & Shine Spray
- Dry Shampoo
- Flex Paste
- Styling Cream
- Blow Dry Cream
- Pomade
- Volumizing Foam
- Amethyst Oil
Every product name is fully customizable during the design process.
How a Philadelphia Line Comes Together
Three stages, and a brand team that handles the parts you should not have to learn on your own.
Sample
Order the kit, work it on your regulars, and note which bottles clients keep asking to take home with them.
Choose Your Collection
Assemble a lineup sized to your space, whether that means a full retail wall or a single shelf inside a suite.
Design Your Brand
Our designers wrap your identity around the packaging, we produce the run, and your retail pricing stays entirely yours.
Selling Your Own Brand in Philadelphia
Stylists working anywhere in the city hold their credentials through the Pennsylvania State Board of Cosmetology, and the salon or suite you work out of is licensed as an establishment. Neither of those changes the day you begin selling retail under your own brand, and neither is a hurdle you have to clear before getting started.
The city layer is the part worth a phone call. Philadelphia maintains its own business tax and licensing requirements on top of the state's, and if you rent a booth and operate as your own business, product sales belong inside that filing. Ask your accountant how retail revenue should sit next to service revenue before the first order goes in rather than after it arrives.
The labeling itself is ours to carry. Every bottle we produce shows the ingredient declaration, net contents, and responsible-party information that federal rules call for, and the formulas inside are vegan, cruelty-free, and free of sulfates, parabens, and phthalates. You take the brand, we take the fine print.
This is general information to help you plan, not legal advice. Confirm current requirements with the Pennsylvania State Board of Cosmetology or your advisor.
Questions We Hear From Philly
What Salon Owners Tell Us
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I cannot say enough about Genesis.
Nearby and Statewide
Pennsylvania holds more than one salon economy. Start with the page that matches your market.
Your Brand. Your Revenue.
You Are In Control.
From Center City to the Northeast, Genesis makes it simple to hand a Philadelphia client a bottle they can only get from you.
Order My Kit Today