The Line Is Made Here. Put Your Name on It, Reading
Genesis makes and ships its sixteen professional formulas from Morgantown Road. If your chair is anywhere in Berks County, the product you brand as your own starts a short drive from your salon.
Get Your Sample KitThe One City on Our Map Where We Are the Neighbors
Genesis is a Reading company. Our address is 345 Morgantown Road, and the sixteen formulas we put into your brand's bottles are shipped from that building.
That proximity matters more than sentiment. Reading is a working city with a dense, independent salon trade running from downtown out through West Reading, Wyomissing, and Shillington, and it is a market where price gets noticed, and trust is earned. A private label line answers both. The guest buys a bottle carrying a name they already believe in, and the owner keeps the full retail margin instead of splitting it with a distributor.
Berks County Water and a Full Four-Season Swing
We formulate against the same conditions your clients live in, because those conditions are outside our own door.
Water That Leaves Something Behind
Berks County sits on limestone, and water that moves through limestone picks up minerals on the way to the tap. Clients here describe it long before anyone names it: a coating that survives the rinse, mid-lengths that catch the comb, and hair that reads dull under the salon lights even the day after a wash. It is mineral buildup, and it compounds with every shampoo.
Lead with: Moisture Shampoo and Conditioner, Deep Repair Treatment, and Everyday Miracle Treatment for hard-water conditions, which is the trio Berks County owners reorder first.
Humid Julys, Dry Januarys, Same Client
Summer in the Schuylkill Valley is genuinely humid, and a blowout finished at two in the afternoon can be undone by four. Then the furnaces come on, and the problem reverses completely, with heated indoor air pulling moisture out of the hair until static and flyaways take over. One guest needs two different solutions across a single year.
Lead with: Amethyst Oil, Style & Shine Spray, and In Control Hairspray through the humid months, then Moisture Shampoo and Conditioner with Deep Repair Treatment once the heat is running.
Brass, Weight, and Roots That Fall Flat
Mineral-heavy water is hardest on the clients who can least afford it. Blonde drifts warm sooner than the appointment calendar expects, and fine hair carries the residue like a weight, going limp at the root within a day of leaving the chair. These are the guests most likely to rebook early, and most likely to buy the fix on the way out.
Lead with: Purple Shampoo to hold brass down, Volume Shampoo and Conditioner with Volumizing Foam for lift, and Dry Shampoo to carry the second and third day.
Made in Berks County, Sold Under Your Name
Cruelty Free
A fully vegan line, with no animal testing at any stage of production.
No Harsh Chemicals
Not one of the sixteen relies on sulfates, parabens or phthalates.
Quality Ingredients
Plant proteins and mineral actives chosen for how they behave at the bowl.
Sustainability
Responsible packaging that still looks the part on a retail shelf.
Sixteen Bottles, Shipped From Morgantown Road
The whole range in one box, so you can test every formula against Berks County water and real Reading clients before a single label is designed.
- Every one of the sixteen formulas, together in one shipment
- Retail-size bottles you can genuinely work through
- Cruelty free, vegan, and made without sulfates, parabens or phthalates
- Packed and shipped within 7 business days
What's in the kit
- Moisture Shampoo & Conditioner
- Volume Shampoo & Conditioner
- Purple Shampoo
- Deep Repair Treatment
- Everyday Miracle Treatment
- 3 in 1 In-Control Hairspray
- Style & Shine Spray
- Dry Shampoo
- Flex Paste
- Styling Cream
- Blow Dry Cream
- Pomade
- Volumizing Foam
- Amethyst Oil
Every product name is fully customizable during the design process.
How a Reading Salon Ends Up With Its Own Label
You work with a brand specialist the whole way, from the first wash to the first reorder.
Sample
Order the kit and run the full range through two weeks of appointments before you decide which formulas deserve shelf space.
Choose Your Collection
Select the products that match the services you sell most, including options for color-treated hair and for guests wearing extensions.
Design Your Brand
We design the label with you, produce the run, and leave every pricing decision on your side of the table.
Putting Retail on the Shelf in Berks County
Anyone cutting or coloring in Reading holds a credential from the Pennsylvania State Board of Cosmetology, and that credential is about services: what you may perform, and the shop where you perform it. Selling a bottle across the counter is governed by a separate and considerably shorter set of rules, which is the part most owners are surprised by.
On the federal side, a cosmetic package has to carry its ingredient declaration, a net contents statement, and the name of the party taking responsibility for the product. On the Pennsylvania side, you register the business name and collect state sales tax on retail. That is the whole shape of it. Nothing about adding a product line asks you to sit another exam or add a second credential to the wall.
Labels are produced to standard cosmetic labeling requirements before they ever leave the building, so what arrives at your salon can go straight onto the shelf. And when a guest asks what is actually in the bottle, the answer holds up: vegan, cruelty free, and made without sulfates, parabens or phthalates, in all sixteen formulas.
This is general information to help you plan, not legal advice. Confirm current requirements with the Pennsylvania State Board of Cosmetology or your advisor.
Questions From Owners Down the Road
Brands Built on These Formulas
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I cannot say enough about Genesis.
The Rest of the Pennsylvania Map
Reading is home, but it is one of three Pennsylvania markets we write about in detail. Take the statewide view, or head east and west.
Your Brand. Your Revenue.
You Are In Control.
The order is produced in Reading. The only thing missing is the name on the front, and that part belongs to you.
Order My Kit Today