A Professional Line
Made Here at Home
Sixteen salon formulas under your own name. Genesis is a Pennsylvania company, and the bottles we fill for Pennsylvania salons do not have far to travel.
Get Your Sample KitOur Home State, and Yours
Genesis works out of 345 Morgantown Road in Reading. Pennsylvania is not a territory we expanded into; it is the ground this company grew out of. The shops along the Schuylkill, the studios on main streets from Erie to Scranton, the busy rooms in Lancaster and the Lehigh Valley: those are the chairs nearest our own front door, and we take some pride in seeing them do well.
Retail is how a fully booked room earns something beyond the hours it can physically sell. The catch with a national brand is that the same bottle sits on a shelf along the client's drive home, often cheaper, and the repeat purchase never finds its way back to you. A bottle wearing your salon's name has no competing price anywhere in the state. We formulate it, fill it, and design the label. You decide which of the sixteen belong on your shelf and what each one is worth.
Four Full Seasons, Limestone Underneath Them
Pennsylvania hair survives two opposite climates every twelve months, and the tap water rarely offers a break during either one.
Humid Summers, Radiator Winters
Summer here is genuinely wet. Air across the river valleys stays heavy from June into September, and a finished style begins swelling and roughing up before the client has crossed the parking lot. Then the year turns over. From October through April the heat runs constantly, whether that is a radiator, baseboard, or a furnace pushing dry air through the ducts, and the same client comes back with static she cannot brush out and mid-lengths that feel like straw.
One book, two opposite problems, six months apart. Pennsylvania shelves tend to carry a finishing set and a hydration set side by side rather than betting a retail wall on one season.
Lead with: Amethyst Oil, Style & Shine Spray, and In Control Hairspray to hold a finish through the humid stretch, then Moisture Shampoo and Conditioner with Deep Repair Treatment once the heat comes on and the indoor air dries out.
Limestone Valleys and Hard Taps
A great deal of Pennsylvania sits on limestone. Water travelling through it collects calcium and magnesium, and by the time it reaches a shower head in York, Allentown, or Lancaster County it is hard enough that a stylist can read it on the hair. Lather thins out, texture feels coated, freshly done color goes flat weeks early, and blondes drift warm and muddy long before their next appointment.
Households on well water in the rural counties have it harder still. Retail that addresses mineral buildup, and keeps blonde tones honest between visits, is the most direct protection for the work you just finished in the chair.
Lead with: Moisture Shampoo and Conditioner, Deep Repair Treatment, and Everyday Miracle Treatment for hard-water conditions, with Purple Shampoo within reach of every blonde on the books.
Why Pennsylvania Owners Trust the Bottle
Cruelty Free
Not one of the sixteen is tested on animals, and the whole range is vegan.
No Harsh Chemicals
Sulfates, parabens, and phthalates stay out of every batch we fill.
Quality Ingredients
Naturally derived minerals and botanical proteins are what make these work.
Sustainability
Thoughtful packaging and formulas.
Try the Entire Range First
Every product Genesis makes, boxed together at full retail size. Owners here almost always begin this way, running the range through a humid August and a dry February before settling on a collection.
- All sixteen professional formulas in one shipment
- Every sample arrives in full retail size
- Vegan, cruelty-free, and free of sulfates, parabens, and phthalates
- Leaves our Reading facility within 7 business days
What's in the kit
- Moisture Shampoo & Conditioner
- Volume Shampoo & Conditioner
- Purple Shampoo
- Deep Repair Treatment
- Everyday Miracle Treatment
- 3 in 1 In-Control Hairspray
- Style & Shine Spray
- Dry Shampoo
- Flex Paste
- Styling Cream
- Blow Dry Cream
- Pomade
- Volumizing Foam
- Amethyst Oil
Every product name is fully customizable during the design process.
From Our Reading Floor to Your Shelf
The brand team stays with you from the first sample box through artwork approval and the first production run.
Sample
Take the box behind your chair and use the cleansing, conditioning, styling, and finishing products on real clients for a few weeks.
Choose Your Collection
Pick the lineup your book actually calls for, including what serves color-treated hair and clients wearing extensions.
Design Your Brand
Our designers build packaging around your salon identity, the run goes into production here, and you set the retail price.
Labels, Licensing, and the Paperwork Question
Cosmetologists and salon owners here are licensed by the Pennsylvania State Board of Cosmetology, which operates under the Bureau of Professional and Occupational Affairs within the Department of State. That license governs the services you perform and the shop you run. Putting your own brand on a retail bottle is a separate question, and a considerably smaller one than most owners assume before they ask.
Retail cosmetics anywhere in the country answer to the same federal FDA rules: the ingredients have to be declared, the net contents stated, and a responsible party identified. Pennsylvania treats product sales differently from salon services for tax purposes, so the useful step before your first order is a short conversation with your accountant about booking retail revenue cleanly alongside service revenue.
The rest sits on our side of the table. We print labels built to meet standard cosmetic labeling requirements, and every formula is vegan, cruelty-free, and free of sulfates, parabens, and phthalates. Your name goes on the bottle without a compliance project attached to it.
This is general information to help you plan, not legal advice. Confirm current requirements with the Pennsylvania State Board of Cosmetology or your advisor.
What Pennsylvania Owners Ask Us
Salons Already Selling a Line of Their Own
Genesis really stood out. They made the process easy with low minimums and flexible product options, and their products are genuinely great.
What we love about private label is that it gave us the ability to develop our own proprietary products that we always dreamed of creating, and because of Genesis our dreams became a reality.
I love that private label allows you to brand yourself and to create a line to call your own without spending millions of dollars to do it.
It is classy, well thought out, and has awesome formulas that perform exceptionally. I would put the formulas up against any leading brand on the market. I cannot say enough about Genesis.
Find Your Corner of the State
Water, weather, and clientele shift as you move across Pennsylvania. These pages go local.
Your Brand. Your Revenue.
You Are In Control.
From the Delaware River to the shore of Lake Erie, Genesis makes it straightforward to put your salon's name on a professional line built in your own state.
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