Take control of the retail game and create your own brand!

Make more money while promoting yourself and a product you can be proud of…

You Are The Brand!


“With Genesis Private Label, we’ve discovered the ultimate avenue to profit from salon product sales!”

David & Cyd - Co-Founders, Destroy The Hairdresser

Your Image Under Control

The same old story. How many brands have you brought on only to watch them pop up at every other salon, drugstore, and website? Your salon is unique but chances are your clients buy the hair care products you recommend and use somewhere else. It’s time for you to make your mark—create your own hair care product line. You are the brand! 

Get Access to Prestige Formulations

Genesis puts its buying power and marketing muscle on the line to give you access to prestige formulations that create the results you and your clients expect.

With Genesis your proprietary natural hair care products are formulated in the same labs that create winners for today’s big name brands.

Thoroughly researched and clinically tested, our exclusive Plant Powered Technology uses natural mineral sources + botanical protein catalysts to deliver what’s most important to your clients: Healthy manageable hair that is smooth, soft and strong, shines, and holds its color.

Of course, our natural ingredient shampoos and conditioners are sulfate, sodium chloride, phthalate and paraben free. Genesis products are also cruelty free!

Easy to Play

Big brands know their best order is your first order. It’s no wonder since many require multiple months of inventory and opening orders of $3,000 to $6,000 or more! Not with Genesis! Our wholesale private label hair care products are surprisingly affordable, and you can forget about monthly minimums.
You can start your own brand for $1000 and that money earns more margin for you!

Click here to view our full website!

Or click here to email customer service for more info!


Sample Now!

It’s easy to request your sample kit right now.

You believe in yourself, your clients, and your salon. The first step in launching your own successful private label hair products is to believe in your product.

Normally only $69.95 you will receive all of our products from our comprehensive line, for only $34.97! Destroy The Hairdresser customers will get this discount when ordering their sample kit by using the button below and we will automatically apply the coupon for you!

After testing, enroll with Genesis within 30 days and we’ll credit the amount toward your first order, making your sample kit absolutely free!