Meet Genesis

We build your salon’s brand, not ours.

Innovation, Participation, and Fun!

We created genesis to help transform salons into strong unique brands. We’re creating relationships with salons across the country based on our values of innovation, participation, and fun. For years, big name hair care products were used in order to brand salons—but today’s opportunity is for salons to be the brand by creating and starting their own private label hair care product line. Our vision is that one day when you’re asked which hair care products brand you admire most you’ll say, “My brand!”.

Ready for a Twist?

We’re changing how the brand game is played—at first, one salon at a time. Then a handful and dozens at once. An avalanche is coming filled with branding radicals who realize their best investment is creating starting their own hair care product line and putting their name on their own brand made possible by three genesis innovations:

  • Giving you access to premium formulations.
  • Showing you how to invest and build your own private label hair care products brand.
  • Providing you with a turnkey program that even a solo practitioner can afford and implement.

Join the movement to be the brand. Our promise is to build your brand not ours—see it and feel it in everything we do.

“We’re changing how the brand game is played.”