Meet Genesis
We build your salon’s brand, not ours.
Innovation, Participation, and Fun!
We created genesis to help transform salons into strong unique brands. We’re creating relationships with salons across the country based on our values of innovation, participation, and fun. For years, big name hair care products were used in order to brand salons—but today’s opportunity is for salons to be the brand by creating and starting their own private label hair care product line. Our vision is that one day when you’re asked which hair care products brand you admire most you’ll say, “My brand!”.