Beyond the Product
10 Easy Steps To Running A Charitable Campaign In Your Salon!
1. Find what you, your stylists, and your clients are passionate about Passion is the key to success. The more passion involved in your cause, the more engagement will occur. Ask your clients and...
why private label products are a must for suite stylists
If you are a stylist in a suite or studio, having your own private label salon brand is a home run! Forget everything you know about selling traditional products and embrace your very own brand in...
8 tips to boost your Instagram marketing strategy
As of February 2018, Instagram hosts over 1 billion active users and more than 60 million photos are being posted each day. Over a third of Instagram users have used their phone to purchase a...
5 tips for standing out on Instagram
1. Stick to one niche! Followers who are not your personal friends follow you for a specific reason. Stick to that! If your niche is hair then post only about things related to hair. Save your...
4 reasons you should change up your retail display
Your retail display is just as important in driving sales as your expertise in the product you're selling. Window displays are a well known tool at effectively bringing clients into your shop to...
5 tips for selling salon retail products
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon's revenue mix in...
why private label hair care is sweeping salons
Private label hair care is sweeping the retail world and salons because two things are converging right now. First, retailers, including salons, are starting to realize that their brand means more...
what makes a successful candidate for private label?
Here are two things to consider to make sure you are a great candidate for a private label hair care line: What is the culture of your salon? If you have a strong culture and your team really...
tips for staff when launching a private label hair products brand
Here are some tips to make sure that your staff is on board and really engaged when you launch your private label: Before you even get to that point, you want to make sure they are part of the very...
4 questions to ask when choosing a private label hair products supplier
There are 4 questions you need to ask when choosing a private label hair products supplier. What are the costs involved? Of course you want to know what the costs of the products are. But,...
5 ways to get new salon clients
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence...
how to choose the right retail brands for your salon
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair...