Private Label Hair Care Products

Professional Formulations.

Results you can see and feel.

Our private label hair care products leave hair beautiful, strong, and manageable with lasting color hold.

    • anti-aging
    • collagen-building
    • thermo-protective

Genesis products, including private label shampoos, conditioners, leave-ins, and styling products, work to sustain hair’s innate wellness and beauty,

Whether your clients’ hair needs nourishment, moisture, taming, volume, or hold; we’ve got you covered!

We use plant powered formulas that contain a precise dosage of natural minerals and natural plant protein catalysts uniquely designed to achieve results your clients can see and feel every time they use one of your private label hair care products.

Read more about our plant powered technology here!

*genesis private label hair care products are not tested on animals
*genesis private label hair products packaging is recyclable

Interested in trying our private label products? Order a sample kit today!

private label hydrating shampoo
Private Label Moisture Shampoo

A daily color & keratin-safe shampoo that gently (yet effectively) cleanses hair while restoring moisture, improving smoothness, texture, and manageability.

Sulfate and Paraben free. | 8.5 oz / 250 ml

Key Ingredients:
Sunflower seed extract: provides UVA and UVB protection to preserve hair color.
Coconut milk: creates a strong barrier around the hair shaft to prevent breakage.
Rhodochrosite: balances moisture levels from roots to ends.

How to Use:
Wet hair and lather from roots to ends. Rinse well. Repeat if necessary.

*All products will ship with your brand’s label on them.

private label hydrating conditioner
Private Label Moisture Conditioner

A treatment rich conditioner that balances hairs moisture levels, detangles, and strengthens hair for silky, smooth hydration. Great for all hair types. Softens and conditions hair without causing build-up or leaving hair greasy.

Sulfate and Paraben free. | 8.5 oz / 250 ml

Key Ingredients:
Sunflower seed extract: provides UVA and UVB protection to preserve hair color.
Coconut milk: creates a strong barrier around the hair shaft to prevent breakage.
Rhodochrosite: balances moisture levels from roots to ends.

How to Use:
After cleansing with shampoo, apply evenly from roots to ends. Leave in for 2-3 minutes and rinse thoroughly.

*All products will ship with your brand’s label on them.

private label volume conditioner
Private Label Volume Shampoo

A daily shampoo that provides a deeper cleanse on the first lather. Our volumizing shampoo removes build-up, refreshes the scalp, plumps strands for more volume and body, and helps to re-mineralize strands of hair for more fortified strands that resist shedding and breakage.

Sulfate and Paraben Free. | 8.5oz / 250 ml

Key Ingredients:
Quinoa protein: plumps each strand to maximum fullness.
Bentonite clay: plumps, strengthens, and protects hair.

How to Use:
Wet hair and lather from roots to ends. Rinse well.

*All products will ship with your brand’s label on them.

private label volume shampoo
Private Label Volume Conditioner

Just enough condition to hydrate hair while enhancing shine, detangling, and providing improved flexibility. Hair is left stronger, resists shedding, resists breakage, and looks naturally thicker and fuller without being weighed down.

Sulfate and Paraben Free. | 8.5oz / 250 ml

Key Ingredients:
Quinoa protein: plumps each strand to maximum fullness.
Bentonite clay: plumps, strengthens, and protects hair.

How to Use:
After cleansing with shampoo, apply evenly from roots to ends. Leave in for 3-5 minutes and rinse thoroughly.

*All products will ship with your brand’s label on them.

private label purple shampoo
Private Label Purple Shampoo

A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair.

• Provides color-neutralizing and nourishing benefits to lighter hair tones
• Extra-mild formula gently cleanses and smooths the cuticle
• Cool violet pigments help to brighten and/or enhance blonde, gray, or white
hair while neutralizing yellow tones
• Removes brassiness caused by natural factors such as the environment,
discoloration or sun exposure
• Restores vibrancy to blonde and highlighted hair
• Hydrates and adds shine
• Improves humidity resistance

8.5 fl oz / 250 ml (each)

Key Ingredients:

MOROCCAN RHASSOUL CLAY One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.
Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner.
It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.

VIOLET EXTRACT – Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.

*All products will ship with your brand’s label on them.

private label leave in conditioner
Private Label Leave-In Conditioner

A light leave-in conditioner that strengthens, repairs, detangles, boosts moisture, repairs split ends, protects against breakage and adds shine. Also makes a great beard conditioner, keeping facial hair soft and touchable!

8.5 fl oz / 250 ml

Key Ingredients:
Silk protein: nourishes, repairs, and protects hair.
Sericite mica: smooths, seals hair color, and provides radiant shine.
UV filters: block sun damage.

How to Use:
Depending on the length and type of hair, apply desired amount to damp hair after washing. Comb through roots to ends for even distribution. Do not rinse out. Style as usual.

*All products will ship with your brand’s label on them.

private label styling cream
Private Label Styling Cream

Formerly known as Versatile Styling Cream

A light-medium hold, humidity resistant, frizz-fighting hair styling cream that nourishes hair, provides thermal protection, adds body, and definition for curly-to-straight hair. Versatile styling cream also works to help reduce oily build-up for longer lasting styles.

Medium in strength. | 6.7 oz / 200 ml

Key Ingredients:
Pumpkin seed protein: provides flexible strength and manageability to hair.
Kaolin clay extract: provides hold and absorbs oils to prolong the hairstyle.

How to Use:
Apply to damp hair. Do not rinse out. Style as usual. For sleek, controlled looks, apply to damp hair and allow to air dry. Apply generously for more hold. Repeat on dry hair if desired.

*All products will ship with your brand’s label on them.

private label pomade
Private Label Pomade

Formerly known as Edge

Create that perfect edge for your look. Tame your mane with lasting control, definition, and hold. Use on wet or dry hair to give you control and keep your edge without flaking or frizzing. Water based. Semi-matte finish. Textured styles love this pomade that defines and holds.

3 oz

Key Ingredients:
Rose quartz: shields against damage and frizz.
Hibiscus extract: protects, conditions, and imparts shine.

How to Use:
Emulsify in hands, then apply on wet hair and sculpt into place. Apply desired amount on dry hair for control, definition, and lasting hold.

*All products will ship with your brand’s label on them.

private label hair paste
Private Label Styling Paste

A workable, matte finish styling paste that provides texture, definition, and medium hold for molding and sculpting styles. Perfect for braiding and light edge control hold.

3.4 oz / 100 ml

Key Ingredients:
Pumpkin seed protein: provides flexible strength and manageability to hair.
Bentonite clay: strengthens and protects the hair.

How to Use:
Apply a small amount to palms. Rub hands together and work through damp or dry hair. Sculpt and mold your style to your desire.

*All products will ship with your brand’s label on them.

bottle of genesis private label hair repair treatment
Private Label Deep Repair Treatment

A keratin infused deep hair repair treatment that fortifies and strengthens hair that’s color treated, fragile, and prone to breakage. Sunflower oil and Malachite restore moisture, shine, and resilience while protecting hair from environmental stressors. Rhassoul, a mineral rich clay, makes this a great treatment for even finer textured hair.

8.5 fl oz / 250 ml (each)

Who it’s for:

  • for all hair types and textures
  • dry and damaged hair
  • hair that is brittle or prone to breakage
  • hair that is frequently color treated
  • hair that is frequently exposed to heat styling
  • hair prone to frizz and fly-aways
  • hair that is exposed to damaging environmental conditions

How to Use:
Apply to clean towel dried hair & leave in for 5-15 minutes, then rinse. Tip: Focus on mid-lengths to ends to help prevent split ends.

*All products will ship with your brand’s label on them.

private label hair oil
Private Label Amethyst Oil

A lightweight oil that provides luminous shine, improves softness, and controls frizz while speeding up drying time. Leaves hair soft and silky-not greasy. Can be used on wet and dry hair. Also makes a great beard oil for men. Instantly conditions and keeps facial hair soft and well groomed.

2 oz / 60 ml

Key Ingredients:
Hemp seed protein: fights fly-aways and frizz.
Amethyst: speeds up drying time and protects hair from heat styling up to 410 degrees.

How to Use:

On wet hair: apply a few drops concentrating on the mid-lengths and ends. Comb through to distribute evenly. Style as usual.

On dry hair: lightly apply and work through hair for added shine and to tame fly-aways.

*All products will ship with your brand’s label on them.

private label hairspray
Private Label 3 in 1 Hairspray

A 3-in-1 adjustable hold hairspray that’s part working spray, part finishing spray. This humidity resistant, shaping and control spray provides texture, natural shine and light-high brushable hold that lasts all day. This is the perfect finishing product to your styling routine. Use after any styling product to lock in your style for an extra strong hold. Can also be used on its own for a lighter hold.

8.5 oz / 250 ml

Key Ingredients:
Sunflower seed extract: provides UVA and UVB protection.
Grape seed extract: reduces frizz and improves the overall health of hair.

How to Use:
Simply turn the nozzle left or right to achieve desired hold.

Light hold: apply on wet hair for added shine and body, or light hold on dry hair.
Medium hold: use on dry hair for shaping and as a working spray.
High hold: use on dry hair for finishing and extra hold.

*All products will ship with your brand’s label on them.

private label shine spray
Private Label Style & Shine Spray

A foundation for any style. Part working spray, part finishing spray, this versatile dry mist offers light hold to set, style, protect, and finish wet or dry hair. Style & Shine infuses hair with long lasting weightless volume, protects hair from color fade, and repels moisture while taming static, frizz, and fly-aways for a smooth and ultra-glossy finish.

8.5 oz / 250 ml

Key Ingredients:
Micro-Resins: For maximum penetration allowing for use on wet or dry hair.
Grape Seed Oil: Calms frizz / fly-aways.
Sunflower Seed Extract: For shine and color protection.

How to Use:
On wet hair: Mist evenly onto wet hair (8-12 inches away from hair), concentrating on mid-shaft to ends, prior to styling for shine, body, and frizz control.
On dry hair: Spray from 8-12 inches away for light hold and high shine or for added shape and control.

*All products will ship with your brand’s label on them.

private label volume foam
Private Label Volumizing Foam

Formerly known as Amplifying Foam

A weightless foam that boosts hair to appear thicker, fuller, and more voluminous with precise control. It makes a great sculpting foam for wet-set styling and leaves the hair soft, shiny, and bouncy with lasting style.

8 oz / 240 ml

Key Ingredients:
Quinoa protein: plumps each strand to maximum fullness.
Bentonite clay: strengthens and protects the hair.

How to Use:
After shampoo and conditioner, apply sparingly to towel dried hair. Style as usual. This foam is very concentrated, exceeding one pump per head is rare.

*All products will ship with your brand’s label on them.

private label blow dry cream
Private Label Blow Dry Cream

Formerly known as Le Deux

A blow dry cream. Provides control and maintains touchable movement for resilient, sleek, and lasting results. Medium-coarse textured hair love this cream for curl definition and smoothing. Le Deux hydrates and smooths unruly hair, controls frizz, minimizes styling stress, and improves elasticity of hair. This is the perfect styling cream for those who want light control and a natural “untreated” look without using a lot of product (or effort).

Medium in strength. | 6.7 oz / 200 ml

Key Ingredients:
Sunflower seed extract: acts as a UVA and UVB protectant to help prevent color fade.
Sweet pea protein: hydrates, smooths, and defines the hair.
Magnesium: hydrates and improves the elasticity of the hair.

How to Use:

Style straight: apply to towel-dried hair. Leave for 2-3 minutes and blow-dry with a large round brush.
Define curls: apply to towel-dried hair, working through hair while finger-forming curls. Allow to air dry or use a diffuser.

*All products will ship with your brand’s label on them.

Is private label right for you?