Private Label 101

At a Glance

What is Private Label?

Private label is products with your name on them. Your image, under control. Whether it’s shampoo, conditioner, styling creme, or finishing products, your clients are using haircare products every single day. The thing is, the products you recommend and use in your salon can often be bought somewhere else (diversion anyone?). Private label manufacturers do all the heavy lifting of creating the formulas, sourcing the packaging, and testing the products so that you can take back your business and grow your own brand with private label hair products that are branded for you.

beaker and bottles with hair product formulations
bottles of genesis private label hair products laying on fabric

Why Should I Private Label?

Because your best investment is in yourself. Support your bottom line and grow your brand, not someone else’s. Until now, you haven’t really had a choice. With the big haircare brands, you pay top dollar to put money in their pockets with promises of products flying off the shelf. And then you realize these same products you’re recommending to your clients can be found and bought somewhere else. With private label, you can create and start your own haircare product line so that you can keep your profits, invest in your own brand, and make your salon stronger.

How To Get Started

The first step to launching your own successful private label hair product line is to believe in your product. Order a sample kit and you will receive all of our products (retail sized) from our comprehensive line. After testing, if you complete your enrollment with genesis within 30 days, we’ll credit the cost of your sample kit toward your first order. Yes, making it absolutely free!

Private Label Hair Products

Deliver results you can see and feel! genesis private label products are created with prestige formulations that are anti-aging, collagen-building, and leave hair beautiful, strong, and manageable with lasting color hold. Our private label hair products include shampoo, conditioner, leave-in treatment, styling creme, hairspray, and more. They work to sustain hair’s innate wellness and beauty, whether your clients’ hair needs nourishment, moisture, taming, volume, or hold.

Biomineral Technology

Within each of our private label hair products is a precise dosage of natural minerals and plant protein catalysts uniquely designed to deliver what’s most important to your clients: healthy, manageable hair that is smooth, soft, strong, shines, and holds it’s color. results they can see & feel.

Moisture Shampoo

A paraben & sulfate free private label shampoo that gently (yet effectively) cleanses and hydrates hair.

Moisture Conditioner

 The perfect treatment-rich private label conditioner for all hair types. Paraben & Sulfate Free.

Volume Shampoo

A paraben & sulfate free shampoo that fortifies, cleanses, and gives more volume and body to hair.

Volume Conditioner

A paraben & sulfate free conditioner that hydrates, volumizes, and adds body to hair.

Le Deux

Provides control and maintains touchable movement for resilient, sleek, and lasting results – straight or curly!

Versatile Styling Cream

 A light to medium hold frizz-fighting styling creme that nourishes, adds body, and definition for curly to straight hair.

Amethyst Oil

Lightweight oil that adds shine, tames frizz, and leaves hair soft, silky, and smooth.

Everyday Miracle Treatment

A private label leave-in conditioner that strengthens, repairs, hydrates, and prevents breakage.

Flex Paste

A workable, matte finish styling paste that provides texture, definition, and medium hold for molding and sculpting styles.


Textured styles love a pomade that defines and holds with a semi-matte finish.

In Control Hairspray

An adjustable-hold private label hairspray that’s part working spray, part finishing spray. Light to high, brushable hold.

Amplifying Foam

A weightless foam that boosts hair to appear thicker, fuller, and more voluminous.

Can I Create a Private Label Brand with Genesis?

Absolutely! genesis exists to help transform salons into strong unique brands. We’re creating relationships with salons across the country based on our values of innovation, participation, and fun. For years, big name hair care products were used in order to brand salons–today’s opportunity is for salons to be the brand by creating their own haircare line. We focus on helping you start your own haircare line, merchandise it, sell it through, and use the profits to make your brand stronger.

Why Genesis?

Our vision is that one day, when you’re asked which haircare brand you admire most, you’ll say, “My Brand!” When you start a hair products line with genesis, you’ll receive valuable merchandising, promotion, and sales support, helping make your private label hair products as successful as your salon.

We give you access to:

  • prestige haircare formulations (formulated in the same labs that create winners for today’s big name brands)
  • opening orders start at $1000
  • low minimums
  • re-orders that ship within days (not weeks!)

Join the movement to be the brand. Our promise is to build your brand, not ours. See it and feel it in everything we do.

Want more information? Contact us, we’re here to help!