your image under control

The same old story. How many brands have you brought on only to watch them pop up at every other salon, drugstore, and website? Your salon is unique but chances are your clients buy the hair care products you recommend and use somewhere else. It’s time for you to make your mark—create your own hair care product line and be the brand.

get access to premium formulations

genesis puts its buying power and marketing muscle on the line to give you access to prestige formulations that create the results you and your clients expect. With genesis your proprietary all natural hair care products are formulated in the same labs that create winners for today’s big name brands. Thoroughly researched and clinically tested, our exclusive Biomineral Technology uses natural mineral sources + botanical protein catalysts to deliver what’s most important to your clients: Healthy manageable hair that is smooth, soft and strong, shines, and holds its color.
Of course, our all natural shampoos and conditioners are sulfate, sodium chloride, and paraben free.

easy to play.

Big brands know their best order is your first order. It’s no wonder since many require multiple months of inventory and opening orders of $3,000 to $6,000 or more! Not with genesis! Our wholesale private label hair care products are surprisingly affordable, and you can forget about monthly minimums.
We can start your own brand for less than $500 and that money earns more margin for you. Turnaround times are just 2-3 days which minimizes back stock and frees up cash flow–and our shipping is always one low flat rate.

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sample now!

It’s easy to request your sample kit right now.

You believe in yourself, your clients, and your salon. The first step in launching your own successful private label hair products is to believe in your product.
For only $49.95 you will receive all 12 of our products from our comprehensive line. After testing, enroll with genesis within 30 days and we’ll credit the amount toward your first order, making your sample kit absolutely free!