Reasons Why You Should Change Up Your Retail Display

Jan 6, 2020 | Salon Branding News & Tips

black bottles are placed on a black shelves on a white brick wall with white labels on bottles

Your retail display is just as important in driving sales as your expertise in the product you’re selling. It holds equal significance to your profound product knowledge. Window displays are a well-known tool for effectively bringing clients into your shop to check out what you’ve got and you can’t let the attraction stop there. Your display is a unique opportunity to create a direct customer-to-product interaction and show off your creative side. One common mistake among retailers is failing to update their product displays on a regular basis. This practice ensures that your display remains a vibrant and compelling element, effectively contributing to the overall success of your business.

 

Here are 4 reasons why you should be regularly changing up your product display:

  1. Never changing up your retail display can cause it to become stale & overlooked by your clients. It is essential to keep your presentation fresh and at the forefront of your clients’ minds by periodically introducing changes. 
  2. Simply moving a product to a new spot can make customers think it is a new arrival and it will get more attention!  Even a simple adjustment can create the illusion of a new arrival, capturing more attention from customers.
  3. Holiday & Seasonal themes are a great way to inexpensively connect your product with your customers (and what’s going on around them outside of your salon!)
  4. The more distinctive your display, the more your clients will remember it! A dynamic and ever-evolving retail presentation not only keeps your offerings engaging but also fosters a lasting impression on your clientele, enhancing the overall appeal and uniqueness of your salon environment.

You don’t need to be overly creative or spend a ton of money to create an effective display! Check out our Instagram page for quick and easy ways to create displays or consult with our graphic designers to see how we can help you amp up your own product display! They can collaborate with you to tailor unique and eye-catching product displays that resonate with your brand identity and captivate your audience. We’re here to elevate your product presentation and help you create a display that not only attracts attention but also communicates the essence of your brand effectively. Get started today!