how to get found online

December 4, 2016By wpbiogen

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More

4 ways to determine your private label retail pricing

February 27, 2016By wpbiogen

One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon owners decide how to go about pricing their private label line. It has to be the right choice … Read More

your private label launch (or failure to launch)

January 6, 2016By wpbiogen

Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground.   Your brand needs to shoot off like a rocket or it may never get off the ground. First, plan a well thought out launch … Read More

marketing your brand

October 21, 2015By wpbiogen

It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One of the reasons that private … Read More