Your retail display is just as important in driving sales as your expertise in the product you’re selling. Window displays are a well known tool at effectively bringing clients into your shop to check out what you’ve got and you can’t let the attraction stop there. Your display is a unique opportunity to create a … Read More
salon branding
5 tips for selling salon retail products
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon’s revenue mix in order to be profitable. The good news is that there are some action steps you can take that can help you … Read More
why private label hair care is sweeping salons
Private label hair care is sweeping the retail world and salons because two things are converging right now. First, retailers, including salons, are starting to realize that their brand means more to the life of their clients and is more powerful in the life of their clients than the other brands that they carry. … Read More
tips for staff when launching a private label hair products brand
Here are some tips to make sure that your staff is on board and really engaged when you launch your private label: Before you even get to that point, you want to make sure they are part of the very beginning process of you selecting the products, testing formulas, and choosing the products and brand … Read More
5 ways to get new salon clients
1. cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an increase in a star for your average review score … Read More
how to choose the right retail brands for your salon
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the world. Make sure you align with what that … Read More
4 ways to use video to sell salon retail products
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less qualified people than you, and they are listening to them?! We can easily take back … Read More
we have a secret…you’re already using private label hair products
We need to whisper this because it’s a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning, the brand that is on the bottle is not actually the company manufacturing the product itself. Whether it’s made in a … Read More
they need you more than you need them!
It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” … Read More
the 7 most important pieces in every salon business
The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More
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