1. cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an increase in a star for your average review score … Read More
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the world. Make sure you align with what that … Read More
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less qualified people than you, and they are listening to them?! We can easily take back … Read More
We need to whisper this because it’s a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning, the brand that is on the bottle is not actually the company manufacturing the product itself. Whether it’s made in a … Read More
It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” … Read More
The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More
Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool. As a salon owner, you’ve probably … Read More
If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy your products. Below are some talking points that we suggest giving to your stylists to refer to. Make them … Read More
When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More
HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More