who is in your shower?

May 16, 2019By wpbiogen

Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So, every time you get ready to go somewhere, as part of your daily ritual, … Read More

how to successfully sell a private label brand

August 28, 2018By Results Repeat

It can be thrilling to launch your own private label hair care line. It’s an incredible way to amplify your salon’s brand identity and signify to your customers and staff that you are one of the best salons in the industry. Having said that, you must put in the effort to ensure that the brand … Read More

the hottest trend in haircare

July 12, 2018By wpbiogen

The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand awareness and increases profitability. Salon owners have caught up to the rest of … Read More

trends in natural hair care and men’s grooming

May 25, 2018By Results Repeat

Recently, the industry has been experiencing substantial growth and interest in two styling categories: men’s grooming and natural black hair care. The growth of these categories has led to new opportunities, including hair care product innovation and the emergence of edge control products. men’s grooming Men’s grooming is one of the fastest growing categories in … Read More

men’s need for haircare to look and feel great is here to stay

February 16, 2018By wpbiogen

By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars. Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skincare in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. … Read More

the private label hair care advantage

October 16, 2017By wpbiogen

Note: This content was originally posted a while back – but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer … Read More

4 ways to determine your private label retail pricing

February 27, 2016By wpbiogen

One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon owners decide how to go about pricing their private label line. It has to be the right choice … Read More

your private label launch (or failure to launch)

January 6, 2016By wpbiogen

Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground.   Your brand needs to shoot off like a rocket or it may never get off the ground. First, plan a well thought out launch … Read More

choose the right company

September 30, 2015By wpbiogen

Rule #3 During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company. Get in bed with the right company – It’s a marriage, after all, the … Read More

choose the model that is best for you

August 15, 2015By wpbiogen

Here is the second rule you should follow when planning the start of your own private label. Rule number two will help you choose what method is right for you and your brand. Remember, you have options! Once you decide how much time and money you are willing to invest, you can choose what type … Read More