by wpbiogen | Feb 2, 2020 | salon branding
1. Stick to one niche! Followers who are not your personal friends follow you for a specific reason. Stick to that! If your niche is hair then post only about things related to hair. Save your vacation posts for your personal account (or your stories) This...
by wpbiogen | Jan 6, 2020 | salon branding
Your retail display is just as important in driving sales as your expertise in the product you’re selling. It holds equal significance to your profound product knowledge. Window displays are a well-known tool for effectively bringing clients into your shop to check...
by wpbiogen | Dec 20, 2019 | salon branding
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon’s revenue mix in order to be profitable. The good news is that there are some action...
by wpbiogen | Nov 11, 2019 | salon branding
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an...
by wpbiogen | Aug 20, 2019 | genesis news, salon branding
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the...
