by wpbiogen | Mar 3, 2020 | marketing & design, salon branding
As of February 2018, Instagram hosts over 1 billion active users and more than 60 million photos are being posted each day. Over a third of Instagram users have used their phone to purchase a product online – making them 70% more likely to do so than non-users....
by wpbiogen | Feb 2, 2020 | salon branding
1. Stick to one niche! Followers who are not your personal friends follow you for a specific reason. Stick to that! If your niche is hair then post only about things related to hair. Save your vacation posts for your personal account (or your stories) This...
by wpbiogen | Jan 6, 2020 | salon branding
Your retail display is just as important in driving sales as your expertise in the product you’re selling. Window displays are a well known tool at effectively bringing clients into your shop to check out what you’ve got and you can’t let the...
by wpbiogen | Dec 20, 2019 | salon branding
Selling retail products in the salon is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon’s revenue mix in order to be profitable. The good news is that there are some action...
by wpbiogen | Nov 11, 2019 | salon branding
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an...
