5 tips for standing out on Instagram

February 2, 2020By genesis private label

It’s so important for salons to stay up to date on all the latest social media trends and how to easily get found online. Learn the 5 best tips for standing out on instagram! 1. stick to one niche! Followers who are not your personal friends follow you for a specific reason. Stick to that! If … Read More

4 reasons you should change up your retail display

January 6, 2020By genesis private label

Changing your salon retail display is just as important in driving sales as your expertise in the product you’re selling. Window displays are a well known tool at effectively bringing clients into your shop to check out what you’ve got and you can’t let the attraction stop there. Your retail display is a unique opportunity … Read More

5 tips for selling salon retail products

December 20, 2019By genesis private label

Selling salon products is an increasingly difficult challenge these days given all the competition around us. Now more than ever it is a necessary part of a salon’s revenue mix in order to be profitable. The good news is that there are some action steps you can take that can help you achieve your goal. … Read More

5 ways to get new salon clients

November 11, 2019By genesis private label

1. cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence potential new clients to give you a try. A Harvard study once linked an increase in a star for your average review score … Read More

how to choose the right retail brands for your salon

August 20, 2019By genesis private label

Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the world. Make sure you align with what that … Read More

4 ways to use video to sell salon retail products

July 19, 2019By genesis private label

No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less qualified people than you, and they are listening to them?! We can easily take back … Read More

they need you more than you need them!

June 3, 2019By genesis private label

It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” … Read More

who is in your shower?

May 16, 2019By genesis private label

Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So, every time you get ready to go somewhere, as part of your daily ritual, … Read More

the hottest trend in haircare

July 12, 2018By genesis private label

The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand awareness and increases profitability. Salon owners have caught up to the rest of … Read More