how to choose the right retail brands for your salon

August 20, 2019By wpbiogen

Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the world. Make sure you align with what that … Read More

4 ways to use video to sell salon retail products

July 19, 2019By wpbiogen

No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less qualified people than you, and they are listening to them?! We can easily take back … Read More

they need you more than you need them!

June 3, 2019By wpbiogen

It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” … Read More

who is in your shower?

May 16, 2019By wpbiogen

Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So, every time you get ready to go somewhere, as part of your daily ritual, … Read More

the hottest trend in haircare

July 12, 2018By wpbiogen

The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand awareness and increases profitability. Salon owners have caught up to the rest of … Read More

men’s need for haircare to look and feel great is here to stay

February 16, 2018By wpbiogen

By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars. Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skincare in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. … Read More

the private label hair care advantage

October 16, 2017By wpbiogen

Note: This content was originally posted a while back – but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer … Read More

the 7 most important pieces in every salon business

June 21, 2017By wpbiogen

The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More

salon management tips: preventing the summer blues

April 6, 2017By wpbiogen

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool. As a salon owner, you’ve probably … Read More