the hottest trend in haircare

July 12, 2018By wpbiogen

The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand awareness and increases profitability. Salon owners have caught up to the rest of … Read More

men’s need for haircare to look and feel great is here to stay

February 16, 2018By wpbiogen

By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars. Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skincare in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. … Read More

the private label hair care advantage

October 16, 2017By wpbiogen

Note: This content was originally posted a while back – but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own private label hair care products help me build credibility and trust with my clients so that they rebook, refer … Read More

the 7 most important pieces in every salon business

June 21, 2017By wpbiogen

The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have on the way our clients feel about themselves. Yet, it’s unstable because … Read More

salon management tips: preventing the summer blues

April 6, 2017By wpbiogen

Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming pool.   As a salon owner, you’ve … Read More

conversations for stylists about diversion

March 20, 2017By wpbiogen

If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons why your clients should buy from your salon. Below are some talking points that we suggest giving to your stylists to refer to. Make … Read More

tips for salon financial management

January 19, 2017By wpbiogen

When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More

how to get found online

December 4, 2016By wpbiogen

HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out from the crowd? That’s … Read More

salon management tips: 5 steps to better team meetings

June 26, 2016By wpbiogen

When it comes to running a business, there is one thing that should not be taken for granted. That is: the power of communication. Whether you are communicating hair care techniques to your clients or giving your staff salon management tips, this is one area that deserves your attention.   One way to keep open … Read More

4 ways to determine your private label retail pricing

February 27, 2016By wpbiogen

One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon owners decide how to go about pricing their private label line. It has to be the right choice … Read More