Changing your salon retail display is just as important in driving sales as your expertise in the product you’re selling. Window displays are a well known tool at effectively bringing clients into your shop to check out what you’ve got and you can’t let the attraction stop there. Your retail display is a unique opportunity to create a direct customer-to-product interaction and show off your creative side. One common mistake among salon retailers is failing to update their product displays on a regular basis.
Here are 4 reasons why you should be regularly changing up your salon’s product display:
- Never changing up your retail display can cause it to become stale & overlooked by your clients. Keep things fresh and front of mind by periodically changing them up.
- Simply moving a product to a new spot can make customers think it is a new arrival and it will get more attention!
- Holiday & Seasonal themes are a great way to inexpensively connect your product with your customers (and what’s going on around them outside of your salon!)
- The more distinctive your display, the more your clients will remember it! This also adds to your overall immersive salon experience.
You don’t need to be overly creative or spend a ton of money to create an effective display! Check out our genesis private label Instagram page for a quick and easy ways to create displays or consult with our graphic designers to see how genesis can help you amp up your own product display! If you have additional questions, contact genesis today!