Your retail display is just as important in driving sales as your expertise in the product you’re selling. Window displays are a well known tool at effectively bringing clients into your shop to check out what you’ve got and you can’t let the attraction stop there. Your display is a unique opportunity to create a direct customer-to-product interaction and show off your creative side. One common mistake among retailers is failing to update their product displays on a regular basis.
Here are 4 reasons why you should be regularly changing up your product display:
- Never changing up your retail display can cause it to become stale & overlooked by your clients. Keep things fresh and front of mind by periodically changing them up.
- Simply moving a product to a new spot can make customers think it is a new arrival and it will get more attention!
- Holiday & Seasonal themes are a great way to inexpensively connect your product with your customers (and what’s going on around them outside of your salon!)
- The more distinctive your display, the more your clients will remember it! This also adds to your overall immersive salon experience.
You don’t need to be overly creative or spend a ton of money to create an effective display! Check out our genesis private label Instagram page for a quick and easy ways to create displays or consult with our graphic designers to see how genesis can help you amp up your own product display!