It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” themselves. This is insane! Foundational to this is the thought that stylists and salons need hair care lines to enhance their brand image?! Here is a fun game to play that totally blows this concept up. Ask 50 of your clients 2 questions:
- What’s the name of your salon?
- What brand of products do you carry (don’t let them peek)?