by genesisprivatelabel | May 13, 2024 | marketing & design
Branding is more than a logo… In the world of hairstyling, talent alone isn’t always enough to stand out in a crowded market. Just like any other business, establishing a strong brand identity is crucial for success. Whether you’re a seasoned professional...
by Results Repeat | Aug 28, 2018 | marketing & design, private label
It can be thrilling to launch your own private-label hair care line. It’s an incredible way to amplify your salon’s brand identity and signify to your customers and staff that you are one of the best salons in the industry. However, ensuring the success of your brand...
by wpbiogen | Dec 4, 2016 | marketing & design, salon branding
HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer. So how does a salon stand out...
by wpbiogen | Feb 27, 2016 | marketing & design, private label
!One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon owners decide how to go about pricing their private label line. It has...
by wpbiogen | Jan 6, 2016 | marketing & design, private label
Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground. Your brand needs to shoot off like a rocket or it may never get off the ground. First, plan a well thought out...
by wpbiogen | Oct 21, 2015 | marketing & design
It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a marketing strategy. This is your brand, so make it your own! Rule #4 “One...
