HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.”
Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the saturation… well, you know the answer.
So how does a salon stand out from the crowd? That’s a question we hear a lot. While word-of-mouth is never a bad way to be recognized, it requires a loyal customer base that is willing to wrangle friends and coworkers into “trying” their salon or stylist.
As is the case for most businesses these days, your potential clients are hanging out on computers or mobile devices, typing and clicking their way to the services they need personally and professionally. The big question is, where will you be when they’re searching for the top salons/stylists in their neighborhood or city. If you’re not showing up on the first page of Google or other search engines, chances are these ‘potentials’ are not going to find you.
TOP OF PAGE IS TOP OF MIND.
A more reliable tactic for attracting new clients – aka getting more “butts in the chair” – is online domination. Sure that sounds a bit dramatic, but the reality is, clearing the path to your website – and your salon – starts with consistently showing up in the ‘top ten’ search results.
Yes, we are talking about search engine optimization, or SEO, one of the most critical marketing strategies for all businesses regardless of industry or size. Skimp on optimization and you risk not being found at all. Especially as most people don’t read past about the top 5 results.. Try some searches in your city or region and see where you are ranked.. Use phrases like “hair salons in…” or “haircut in…” with your location.. Notice which salons or spas are on the first page.. Wouldn’t you like to be there too?
THAT’S WHERE SALON SEARCH PARTY COMES IN.
At Salon Search Party, we have found, as have our clients, that impactful optimization is the most cost effective way to drive qualified, ongoing traffic to their businesses. Because we do all the ‘thinking’ for you, from researching keywords to setting up your business in our online tracking platform to monthly reporting and regular adaptations to your website text, you can focus on taking care of your existing clients and maintaining that ‘top salon’ reputation you have worked hard to attain. Helping business owners, like you, achieve their dream of a busy, successful salon is our No.1 mission.
You want the best for your clients. So do we. Salon Search Party helps salon owners like you obtain and leverage the very best salon marketing at a price point that won’t make you want to pull your hair out.
Dawn Elyse Warden
Product & Business Development Manager