During the process of starting your private label you will need to figure out which company is right for you. Our third rule in launching a successful private label gives you the criteria to help choose the right company.
Get in bed with the right company – It’s a marriage, after all, the products are taking on your name! While you are dating, you want to learn these things about your potential mates:
- Lead time on reorders
- Shipping costs and order minimums
- Cost of the products
- Quality of the products
- Ease of doing business (don’t underestimate this. Once you launch with a company, you are stuck with them. Do your best to avoid getting into a relationship with a company who offers bad service).
- Marketing support (if any)
- Loyalty program(if any)
By asking these questions during the preliminary courtship, you’re less likely to end up in divorce court.
This concludes rule #3 in our recipe for success in launching your private label. Our 6 rules will be revealed one at a time, so stay tuned to read them all!