by wpbiogen | Aug 20, 2019 | Genesis Private Label News: Updates & Insights, Salon Branding News & Tips
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair product brands you choose to partner with communicates a message to the...
by wpbiogen | Jul 19, 2019 | Salon Branding News & Tips
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less...
by wpbiogen | Jun 11, 2019 | Salon Branding News & Tips
We need to whisper this because it’s a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning, the brand that is on the bottle is not actually the company...
by wpbiogen | Jun 3, 2019 | Salon Branding News & Tips
It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicate a message to their clients about the type of salon they are. In other...
by wpbiogen | Jun 21, 2017 | Salon Branding News & Tips
The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a regular basis. It’s fulfilling because of the positive impact we have...
by wpbiogen | Apr 6, 2017 | Salon Branding News & Tips
Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular salon visits in lieu of summer getaways and long days at the swimming...
