Beyond the Product
the private label hair care advantage
Note: This content was originally posted a while back - but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own...
the 7 most important pieces in every salon business
The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a...
salon management tips: preventing the summer blues
Summer is full of sunshine, fragrant blooms and warm breezes, but summer is also a challenging time of year for many salon owners. This is the season when your clients may be skipping their regular...
conversations for stylists about diversion
If you own a small business/salon, you know how hard it is to avoid product diversion. Sometimes your stylists may have trouble conversing with clients about diversion and communicating the reasons...
tips for salon financial management
When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial...
how to get found online
HOW TO GET FOUND ONLINE. HOW TO GET MORE “BUTTS IN THE CHAIR.” Let’s face it; the salon and spa business is one of the most competitive out there. The margins are modest, the clients fickle, and the...
salon management tips: 5 steps to better team meetings
When it comes to running a business, there is one thing that should not be taken for granted. That is: the power of communication. Whether you are communicating hair care techniques to your clients...
4 ways to determine your private label retail pricing
!One of the benefits of having a private label line is that you can set the retail price for your products without having to consider the competition. We came up with a list of ways to help salon...
your salon mission statement: ask why (genesis)
When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.”...
your private label launch (or failure to launch)
Here is the sixth and final rule to follow for a successful Private Label. This last rule will tell you how to make sure your brand gets off the ground. Your brand needs to shoot off like a rocket...
Engaging Your Staff
How can you get your staff involved and excited about your private label? It may seem like a challenge, but there are some easy techniques to helping your staff feel included. Let's delve into rule...
marketing your brand
It’s time for rule number four out of six in launching a successful Private Label. Your more than halfway to learning how to launch a successful Private Label, so now it’s time to think about a...