salon management tips: 5 steps to better team meetings

January 26, 2015By genesissalon branding

When it comes to running a business, there is one thing that should not be taken for granted. That is: the power of communication. Whether you are communicating hair care techniques to your clients or giving your staff salon management tips, this is one area that deserves your attention.   One way to keep open … Read More

tips for salon financial management

January 19, 2015By genesissalon branding

When you run a successful salon, you see countless trends. Whether it’s a sleek haircut or a new color, you always know what’s hot. In addition to staying on top of current trends, salon financial management is an important task that should stay at the top of your to-do list. Devoting time to managing your … Read More

start educating clients and increase salon retail sales

January 14, 2015By genesissalon branding

You are an expert in your field and it’s time to flaunt it. Research from the Professional Beauty Association shows that most salon clients overwhelmingly agree that they want their hair dresser to help them solve beauty issues and teach them how to care for their hair. Clients want your insight and expert opinions. Engaging … Read More

starting a salon with class and culture

January 12, 2015By genesissalon branding

Culture. It’s a word we all know, but how is it relevant to your business? Whether you are just starting a salon or have been in the business for decades your success relies on your ability to build an organization with great culture. Then, once you attain it, you must protect it wholeheartedly. Management consultant, … Read More

your salon mission statement: ask why (genesis)

January 8, 2015By genesissalon branding

When creating a salon mission statement business owners often think about what they sell and how to increase profit, but instead of asking “how” or “what” you should really be focusing on “why.” Author, Simon Sinek, explains in his book, Start with the Why, that rather than focusing on what you’re selling or how you’re … Read More