Beyond the Product
5 ways to get new salon clients
1. Cultivating reviews Client reviews are an extremely effective way to attract new clients to your salon. Not only will a large amount of reviews increase your search rankings, it will influence...
how to choose the right retail brands for your salon
Strategically selecting the brands to carry can be an important part of your salon’s success. Not only can it be big driver of your retail sales, it can affect your overall business too. The hair...
4 ways to use video to sell salon retail products
No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your...
we have a secret…you’re already using private label hair products
We need to whisper this because it's a long kept secret. Most of the hair care brands in the industry, whether it be styling products, shampoo, hair color or scissors, are private label. Meaning,...
Why You Should Focus on Building Your Salon’s Brand
It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicate...
who is in your shower?
Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So,...
How to Successfully Sell a Private Label Brand
It can be thrilling to launch your own private-label hair care line. It’s an incredible way to amplify your salon’s brand identity and signify to your customers and staff that you are one of the...
the hottest trend in haircare
The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it's Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are...
trends in natural hair care and men’s grooming
Recently, the industry has been experiencing substantial growth and interest in two styling categories: men’s grooming and natural black hair care. The growth of these categories has led to new...
men’s need for haircare to look and feel great is here to stay
By 2024, the global male grooming market is estimated to be worth about 29.14 billion U.S. dollars. Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of...
the private label hair care advantage
Note: This content was originally posted a while back - but the message is still right on target today. The advantage of private label hair care is more significant than ever. How does having my own...
the 7 most important pieces in every salon business
The salon business is very lucrative and fulfilling. However, since ~85% of owners lose money, the salon business can be pretty unstable. It’s lucrative because nearly everyone needs a haircut on a...