4 ways to use video to sell salon retail products

July 19, 2019By wpbiogen

No category has been more embraced than beauty when it comes to video tutorials on-line. Unfortunately, much of this energy has come from influencers and non-professionals. In other words, your customers are learning hair tips and product suggestions from less qualified people than you, and they are listening to them?! We can easily take back … Read More

they need you more than you need them!

June 3, 2019By wpbiogen

It’s time for salons across America to stop under-appreciating their value. For decades, the paradigm of a typical salon and stylist has been to seek out hair care brands that they feel communicates a message to their clients about the type of salon they are. In other words, they rely on haircare companies to “credentialize” … Read More

who is in your shower?

May 16, 2019By wpbiogen

Do you know who is in your shower? Meaning, can you tell me what the names of products are in your shower right now? I hope so, they are with you every morning when you gear up for your day. So, every time you get ready to go somewhere, as part of your daily ritual, … Read More

how to successfully sell a private label brand

August 28, 2018By Results Repeat

It can be thrilling to launch your own private label hair care line. It’s an incredible way to amplify your salon’s brand identity and signify to your customers and staff that you are one of the best salons in the industry. Having said that, you must put in the effort to ensure that the brand … Read More

the hottest trend in haircare

July 12, 2018By wpbiogen

The hottest trend in haircare right now in salons across America is that they are all launching their own brand. Whether it’s Trader Joes, Target, Saks 5th Ave or even Amazon itself, retailers are embracing private label as strategy that accelerates brand awareness and increases profitability. Salon owners have caught up to the rest of … Read More